Content marketing trends in 2021. What the year will bring

Content will still be king in 2021. However, many things changed during the past year. From the way we live, to the things we need. And so, content cannot be the same anymore. But as we all know, it...

How to meet your customers’ needs in 2021

2020 marked a turning point. Although we could see most of the fundamental changes coming, the pandemic accelerated the process in a way that no one could have predicted. But, most importantly, it...

5 Marketing trends to watch in 2021

2021 is here. The new year symbolizes a fresh start after a tough 2020, but it is also the right moment to analyze whether that, what we did and learnt last year will become common practice across...

Goodbye 2020, hello 2021! Lessons and wishes

2020 is about to end. It has been a tough year for the world, marked by fear and uncertainty. The pandemic has not only caused more than 1.5 million deaths, but it has also unveiled our fragility....

eCommerce tips to maximize your Christmas sales – Part II

Like we were saying last week, it's almost Christmas! So here are the last ecommerce tips to maximize your Christmas sales. Keep reading, because you still have some time left to prepare for one of...

eCommerce Tips to maximize your Christmas sales – Part I

Great news, my friends: Christmas is almost here! Yes, I know. After the Black Friday and Cyber Monday frenzy, you still have to get ready for another big event. But you can do it. Come on! It's the...

Why you should get a chatbot for your ecommerce business

Are you struggling to provide your customers with support 24/7? If that's the case, then maybe you should start thinking about a smarter way to do it. Hiring enough people to take care of all your...

Why editorial content is a MUST for ecommerce businesses

Selling online becomes more and more competitive everyday. Therefore, a user-friendly website and great products are not enough to thrive anymore. Not very good news? Well, there is a solution for...

The Black Friday ecommerce guide for beginners

If you are new to the ecommerce world, probably now it's a bit too late to work on the best Black Friday strategy ever, but there are still few things that you can do to get the most out of it. From...

Why customer accounts are essential to 1-click purchases

Designing a 1-click purchase flow seems to be a very basic thing. However, when Amazon first implemented this idea the rules of the game changed forever. Amazon's philosophy was to focus on the...
How to set up your online store step by step

How to set up your online store step by step

E-commerce sales are expected to make up 17.5% of retail sales worldwide by next year. Sounds promising, right? However, many businesses still don't have a website. If you are one of them, then now it's the time to change that. And if you don't really know...

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How to start your e-commerce business	on the right foot

How to start your e-commerce business on the right foot

There is no doubt that the e-commerce industry is booming. So, if you have been thinking about launching your own project, this is definitely a great time to do it. And if you are still a bit in the dark and don't really know what to do... Hey, just sit tight and keep...

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How to promote your content across all types of media

How to promote your content across all types of media

If you are creating great content, but you still don't see the results you were expecting, don't worry. You are not alone. Marketers often focus on building a great content marketing strategy, but forget about promoting their content. The truth is that no one finds...

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Leverage your owned media in your marketing strategy

Leverage your owned media in your marketing strategy

When planning our own marketing strategy, we often focus on paid media and forget to give owned media the attention it deserves. Just because we don't need to be constantly paying, doesn't mean that we don't need to actually invest on it. If you want to succeed with...

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How to create the perfect content marketing strategy

How to create the perfect content marketing strategy

If you are working on your content marketing strategy or you plan to do it soon, then this post is for you. According to Hubspot, almost 70% of companies are producing content. This means that standing out in the crowd is not as easy as it used to be. Therefore your...

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5 steps for SaaS companies to attract more users

5 steps for SaaS companies to attract more users

Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly different. Also their potential customers' journey. However, if you want...

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What is actually SaaS and why is it growing so much?

What is actually SaaS and why is it growing so much?

You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even familiar with the term SaaS. Or that you have seen it somewhere, but...

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6 steps to create a professional digital marketing plan

6 steps to create a professional digital marketing plan

Maybe you have decided that it is time to work on your online strategy after years of taking advantage of the many wonders of offline marketing. Or maybe you are just starting your business and you are thinking about advertising on all social channels. Why not? We are...

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Brand equity or why identity still matters the most

Brand equity or why identity still matters the most

Brands and marketers are used to reading all sorts of studies saying one thing and the opposite. Every once in a while there is a new theory, method or tool that intends to turn the advertising world upside-down. However, there will always be facts, truths and tricks...

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Brand-consumer relationships in a consumer-first world

Brand-consumer relationships in a consumer-first world

The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know exactly what to buy because they ask questions, google products, read...

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What GenZ expects from brands. The ultimate guide

What GenZ expects from brands. The ultimate guide

Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between hyperindividualization and messages that sounds right to many different people is...

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