5 Key tactics for a flawless e-commerce SEO strategy

In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics...

SEO for ecommerce. A quick guide for beginners

You have been working really hard to set up your ecommerce, but you still don't see much traffic. Don't worry, you are not alone. Getting more traffic is a priority for most online business owners...

How to set up your online store step by step

E-commerce sales are expected to make up 17.5% of retail sales worldwide by next year. Sounds promising, right? However, many businesses still don't have a website. If you are one of them, then now...

How to start your e-commerce business on the right foot

There is no doubt that the e-commerce industry is booming. So, if you have been thinking about launching your own project, this is definitely a great time to do it. And if you are still a bit in the...

How to promote your content across all types of media

If you are creating great content, but you still don't see the results you were expecting, don't worry. You are not alone. Marketers often focus on building a great content marketing strategy, but...

Leverage your owned media in your marketing strategy

When planning our own marketing strategy, we often focus on paid media and forget to give owned media the attention it deserves. Just because we don't need to be constantly paying, doesn't mean that...

How to create the perfect content marketing strategy

If you are working on your content marketing strategy or you plan to do it soon, then this post is for you. According to Hubspot, almost 70% of companies are producing content. This means that...

What is content marketing? – A quick guide for beginners.

Content marketing is now at the core of every effective marketing strategy. In fact, it is one of the aspects most marketers admit they need to improve. Not just because creating a coherent...

5 steps for SaaS companies to attract more users

Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly...

What is actually SaaS and why is it growing so much?

You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even...
What GenZ expects from brands. The ultimate guide

What GenZ expects from brands. The ultimate guide

Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between hyperindividualization and messages that sounds right to many different people is...

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How to create the perfect digital marketing plan

How to create the perfect digital marketing plan

Whether you've decided to take a step forward and build your own company or just need to redefine your goal and strategy to adapt to the current situation, here is all you need to know to create the perfect digital marketing plan. Grab a cup of coffee, take some time...

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How to fight adversity with innovation

How to fight adversity with innovation

In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...

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From the digital to the in-house revolution

From the digital to the in-house revolution

Before digital marketing became the next big thing, the advertising environment was overcrowded. It was in need of alternatives until, literally, 5 or 6 years ago. This, along with the general digitalization of our lives, led to an increase in online advertising...

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Breaking the single channel dependency cycle. Part II

Breaking the single channel dependency cycle. Part II

One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies. In other words: to establish a real connection between the brand and its customers. We live in a very complex world where different virtual...

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Breaking the single channel dependency cycle. Part I.

Breaking the single channel dependency cycle. Part I.

A very common mistake among brands of all sizes is focusing on the single channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After...

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Programmatic opportunities in times of crisis

Programmatic opportunities in times of crisis

We are going through times of uncertainty and fear. Situations like this very often lead to budget cuts or at least to newly cautious strategies. However, all of them involve marketers and advertisers limiting their spending. Advertisers and marketers are looking for...

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New normal: are you adjusting or defining?

New normal: are you adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...

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Why you should increase your ad spending during a crisis

Why you should increase your ad spending during a crisis

Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore. It is a crisis itself. Many companies and agencies are genuinely worried about it. Moreover, about how they are going to move forward if...

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Coronavirus: disrupting life and digital advertising

Coronavirus: disrupting life and digital advertising

Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both,  slowing down in some verticals and pivoting in others. With key industry...

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