5 steps for SaaS companies to attract more users.

Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly...

What is actually SaaS and why is it growing so much?

You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even...

How to create a successful social media marketing strategy

Creating a social media marketing strategy can be very challenging. With so many channels and possibilities it is easy to feel overwhelmed. Also, it is not very clear anymore what works and what...

6 steps to create a professional digital marketing plan

Maybe you have decided that it is time to work on your online strategy after years of taking advantage of the many wonders of offline marketing. Or maybe you are just starting your business and you...

Brand equity or why identity still matters the most

Brands and marketers are used to reading all sorts of studies saying one thing and the opposite. Every once in a while there is a new theory, method or tool that intends to turn the advertising...

TikTok keeps growing and it’s not going to stop anytime soon

TikTok is one of the fastest growing apps. Last year it drove growth in social app use by 100% among kids. In 2020 numbers have already doubled. Why? What is it that makes TikTok the ultimate social...

Brand-consumer relationships in a consumer-first world

The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know...

What GenZ expects from brands. The ultimate guide

Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between...

Is now the right time to bring your marketing in-house?

This is probably a question that many brands have in mind right now. The situation has changed so quickly that our plans seem not to be valid anymore. However, rather than losing hope and discarding...

How to create the perfect digital marketing plan

Whether you've decided to take a step forward and build your own company or just need to redefine your goal and strategy to adapt to the current situation, here is all you need to know to create the...
Breaking the single channel dependency cycle. Part I.

Breaking the single channel dependency cycle. Part I.

A very common mistake among brands of all sizes is focusing on the single channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After...

read more
Programmatic opportunities in times of crisis

Programmatic opportunities in times of crisis

We are going through times of uncertainty and fear. Situations like this very often lead to budget cuts or at least to newly cautious strategies. However, all of them involve marketers and advertisers limiting their spending. Advertisers and marketers are looking for...

read more
New normal: are you adjusting or defining?

New normal: are you adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...

read more
Why you should increase your ad spending during a crisis

Why you should increase your ad spending during a crisis

Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore. It is a crisis itself. Many companies and agencies are genuinely worried about it. Moreover, about how they are going to move forward if...

read more
Coronavirus: disrupting life and digital advertising

Coronavirus: disrupting life and digital advertising

Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both,  slowing down in some verticals and pivoting in others. With key industry...

read more