Content Marketing In 2021: Latest Trends & Evergreen Tips

Content Marketing In 2021: Latest Trends & Evergreen Tips

Content is still king in 2021. However, many things changed during this first part of the year. From the way we live, to the things we need. And so, content cannot be the same anymore. But as we all know, it is something extremely adaptable, which is a great advantage...

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Buzz Marketing: The Power Of Word Of Mouth

Buzz Marketing: The Power Of Word Of Mouth

Buzz Marketing is a strategy that shares and amplifies the power of the most ancient and persuasive selling tool: word of mouth.  The main goal of this strategy is reaching a huge number of people and letting them talk of a specific product. These tactics...

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Influencer Marketing: Why, When, Who?

Influencer Marketing: Why, When, Who?

If you are not familiar with influencer marketing yet, you will probably have a lot of questions for us. In this article, we'll address the most common ones. Keep reading. What is influencer marketing? Influencer Marketing is a form of social media marketing in which...

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5 tips to launch the perfect summer campaign

5 tips to launch the perfect summer campaign

Days are longer and warmer and summer is around the corner. That's great news not just because holidays are coming soon, but also because it's time to launch your summer campaign and boost your revenues. Do you have a plan to promote your business this season?...

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4 great automation tools for small businesses

4 great automation tools for small businesses

As you probably remember, last week we talked about marketing automation for small businesses. We explained what it is, why it is so helpful and how to choose the best automation tools. However, if you start looking for tools, you will find out that there are many...

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Marketing Automation for Small Businesses

Marketing Automation for Small Businesses

When the number of communication channels keeps growing, marketing automation is a must for small businesses. Especially during the growth phase. Why? Because it allows business owners to reach their target audience while focusing on other important areas of their...

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Corporate branding: what it is and how to succeed at it

Corporate branding: what it is and how to succeed at it

You've probably heard about branding, but never thought about your corporation as a brand, right? Or maybe you already know how important it is to have a coherent image among clients and employees. That's basically what we are talking about here. Exactly, you've...

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What are the most relevant branding KPIs and metrics?

What are the most relevant branding KPIs and metrics?

Whether you are thinking about marketing for a big or a small company, you will have to work on branding. Bringing your company close to your audience and building awareness ultimately depends on that. The question is: what are the most relevant branding KPIs and...

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