Hotel Branding: Shaping Your Brand Identity
As a hotelier, have you ever thought of your hotel as a brand? It’s not only a case of...
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Category: Brand Strategy
All you need to know about building your brand community
Have you ever shared your opinion about a product on social media? How about joining a...
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How to create a successful Brand Lift strategy
Sometimes, marketing tools are not enough to measure the qualitative aspects of your digital...
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7 Tips for Strong Corporate Branding
Corporate branding is one of the most fundamental aspects of any business. After all, it...
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Marketing and Pride Month – a Guide for Brands
June is Pride month and more marketers use the opportunity to advocate for LGBTQ+ rights. They...
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Buying virtual real estate in the metaverse: An opportunity for brands
Would you buy a plot of land in the metaverse? Would you invest millions of dollars in virtual...
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How to develop an original brand identity successfully
The idea of brand identity is far from new. However, the fact that it is a well-known concept,...
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Brand-consumer relationships in a consumer-first world
The relationship between brands and consumers has experienced enormous changes over the past few...
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What GenZ expects from brands. The ultimate guide
Sometimes it’s hard to know how to choose the right tone or the right content. No matter how...
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Mobile in-app: Why advertisers shouldn’t miss the opportunity
Despite the convulsive days that people and markets are currently going through, we have good...
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