How can you use CRM data to improve your social campaigns?
Social media has become an indispensable part of any marketing strategy. That’s why there are...
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Category: Data & Analytics
Understanding the world of data analytics
Data analytics is already used extensively in digital marketing. And it’s no wonder! Its main goal...
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CRM series Part III: How to track leads via call center or CRM
We’ve already talked about how to leverage your CRM data to use it efficiently. But we haven’t...
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CRM series Part II: Unlocking the potential of first-party data
We’ve already discussed how to use your CRM data in order to buy programmatically. Don’t miss the...
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CRM series Part I: How to use your CRM data to buy programmatically
Nowadays, programmatic advertising is a vital part of any digital marketing strategy. Marketers...
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Why first-party data will be the key in 2022
It has been the shocking news of 2021 and it’s still a trending topic: from 2023 third-party data...
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Why you need to work on customer journey mapping
Whether you are looking to buy something or you get suddenly attracted by an ad, you will probably...
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What is business intelligence and why is so important?
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning...
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