Category: Data & Analytics

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CRM series Part III: How to track leads via call center or CRM

by Sara Merino | Data & Analytics

We’ve already talked about how to leverage your CRM data to use it efficiently. But we haven’t...

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CRM series Part II: Unlocking the potential of first-party data

by Sara Merino | Data & Analytics

We’ve already discussed how to use your CRM data in order to buy programmatically. Don’t miss the...

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CRM series Part I: How to use your CRM data to buy programmatically

by Sara Merino | Data & Analytics

Nowadays, programmatic advertising is a vital part of any digital marketing strategy. Marketers...

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Why first-party data will be the key in 2022

by Roberta Cilento | Data & Analytics

It has been the shocking news of 2021 and it’s still a trending topic: from 2023 third-party data...

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Why you need to work on customer journey mapping

by Andrea Burgueño | Data & Analytics

Whether you are looking to buy something or you get suddenly attracted by an ad, you will probably...

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What is business intelligence and why is so important?

by Andrea Burgueño | Data & Analytics

You have probably heard them a thousand times, but maybe you are not quite sure about the meaning...

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