Use CRM data to improve your social campaigns
Social media has become an indispensable part of any marketing strategy. That’s why there are...
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Category: Data & Analytics
A guide to the benefits of data analytics
We can define data analytics as a tool or series of tools that process and analyze raw data with...
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CRM Series Part III: How to track leads via call center or CRM
We’ve talked about effective leveraging of your CRM data in other places (see more articles here)...
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CRM series Part II: Unlocking the potential of first-party data
Third-party cookies will become obsolete in 2023, which is why advertisers have been focusing on...
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SEO data visualization: Contextualizing your data
SEO is one of the most important aspects of any business wanting to increase its digital presence....
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CRM data #1: How to use it for programmatic buying
Nowadays, programmatic advertising is a vital part of any digital marketing strategy. Marketers...
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Why you need to work on customer journey mapping
Whether you are looking to buy something or are suddenly attracted by an ad, you’ll probably...
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What is business intelligence and why is so important?
You’ve probably heard the term business intelligence, or BI, a thousand times, but maybe...
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