It makes sense that you can’t improve what you can’t measure, which is why key performance indicators (KPIs) exist. These critical metrics tell you not only how your marketing is performing but, more importantly, how it can...
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As we move towards a cookieless future, first-party data is going to become brands’ and marketers’...
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What is the ideal ad spend for your brand? Ideally, it would be zero because all of your traffic...
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How do you know if you’re running your marketing campaigns at maximum efficiency and with maximum...
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We know that good data is essential to understanding customer behavior. We also know that...
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Most people think of branding and corporate identity from a design perspective: the logo, the...
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