Category: Design & UX

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How to use the psychology of colors in marketing

by Roberta Cilento | Design & UX

Colors are not just tints, shadows and tones, but powerful marketing tools (though, sometimes...

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The importance of typography in advertising

by Roberta Cilento | Design & UX

Welcome back to our blog, marketers! After having analyzed how to use color psychology in...

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How to redesign your Logo: 7 top tips

by Roberta Cilento | Design & UX

Have you recently changed your website or the strategy of your business and do you think that the...

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How to design a great logo in ten simple steps

by Andrea Burgueño | Design & UX

Your logo is the symbol of your brand and has a major impact on how people perceive it. It...

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How mobile-first design can improve checkout experience

by Andrea Burgueño | Design & UX

No matter how much you’ve worked on your e-commerce, if your mobile checkout is bad, it will...

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