How to create a spooktacular Halloween campaign

How to create a spooktacular Halloween campaign

Shadows of a thousand years rise again unseen, voices whisper in the trees, “Tonight is Halloween (and we are going to launch a spooktacular campaign)!”Dexter Kozen Hello, marketers! Are you ready for Halloween?  Then you’re in the right place, you are reading...

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Creative marketing ideas for Black Friday & Cyber Monday

Creative marketing ideas for Black Friday & Cyber Monday

Summer sales are over now, but the most important shopping season of the year is just around the corner. It's time to plan the strategy for two of the most important events of the season: Black Friday and Cyber Monday sales. Even if you know that these are some of the...

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A quick guide to social media KPIs

A quick guide to social media KPIs

We’ve already talked a lot about social media advertising (if you haven’t read the article, you can check it out here), so now it’s time to take a look at the most important social media KPIs. KPIs vs Metrics But first things, first. If you don’t know what a KPI is,...

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What social media advertising can do for your business

What social media advertising can do for your business

Everybody knows that social media is a key asset for brands. However there is still a huge number of businesses that have not unlocked the potential of social media advertising yet. But let’s start from the beginning. Do you know what social media advertising...

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Copywriting: All you need to know to write like a pro

Copywriting: All you need to know to write like a pro

As the world demands more original content it becomes increasingly difficult for some copywriters to overcome the blank page syndrome. Writing brilliant, effective, entertaining and interesting content everyday is a tough job. And it does not only depend on training...

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Video marketing strategy: A quick guide for beginners

Video marketing strategy: A quick guide for beginners

This week we want to address one of the trendiest topics of the last few years: Video marketing. Going through your social media feeds you will see many different types of videos, but are they all just videos? Or are they part of a broader marketing strategy? Can you...

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6 amazing influencer marketing tools

6 amazing influencer marketing tools

You can love or hate them, but influencer campaigns are one of the trending topics of 2021. And, because this strategy is a trending topic, many tools are popping up on the market. Do you know what are the most useful influencer marketing tools? Let’s find out! If you...

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