In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...
In-housing your marketing activity is a tough decision. Your brand depends on your own choices and directions now; on how you plan the strategy and organize the team. Trial and error may not make you feel comfortable because you are walking an unknown path and you...
Until 5 or 6 years ago, before digital marketing became the next big thing, the advertising environment was overcrowded and in need of alternatives. This, along with the general digitalization of our lives, led to an increase in online advertising spending, mostly by...
Here it is, finally: the answer to your question. At this point, after two articles talking about it, we all agree that a single channel strategy is not what your brand or business needs. But, how do you break this dependency? I know. It’s hard. The idea of leaving...
One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies able to establish a real connection between the brand and its customers. We live in a very complex world where different virtual realities can even...
A very common mistake among brands of all sizes is focusing on the one channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After all,...
We are going through times of uncertainty and fear, very often leading to budget cuts or at least to newly cautious strategies, where marketers and advertisers limit their spending. This is why efficiency, agility and accountability are more important than ever as...
We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...
Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore, but a crisis itself and now many companies and agencies are genuinely worried about whether they are going to overcome the crisis....
Despite the convulsive days that people and markets are currently going through, we have good news. 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...
Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both, slowing down in some verticals and pivoting in others. With key industry...
Tech is constantly re-shaping the way we live and interact with the world. This also includes the way we play games, listen to music or watch TV. Increased Internet accessibility and speed and cutting-edge, video-capable devices made it possible for new streaming...
When it comes to innovation in digital advertising, self-serve is king. More and more digital media giants are following the example of Google and Facebook and developing their own self-serve ad platforms. We've seen that recently with Walmart, TripAdvisor or TikTok....
