Content will still be king in 2021. However, many things changed during the past year. From the way we live, to the things we need. And so, content cannot be the same anymore. But as we all know, it is something extremely adaptable, which is a great advantage in a...
2020 marked a turning point. Although we could see most of the fundamental changes coming, the pandemic accelerated the process in a way that no one could have predicted. But, most importantly, it has also changed us all. So, if you are wondering how to meet your...
2021 is here. The new year symbolizes a fresh start after a tough 2020, but it is also the right moment to analyze whether that, what we did and learnt last year will become common practice across the industry or will just vanish in time. Ready to learn which...
2020 is about to end. It has been a tough year for the world, marked by fear and uncertainty. The pandemic has not only caused more than 1.5 million deaths, but it has also unveiled our fragility. Our life as a biological, socioeconomic construct is no longer what we...
Like we were saying last week, it's almost Christmas! So here are the last ecommerce tips to maximize your Christmas sales. Keep reading, because you still have some time left to prepare for one of the most important sales events of the year! Think about your team...
Great news, my friends: Christmas is almost here! Yes, I know. After the Black Friday and Cyber Monday frenzy, you still have to get ready for another big event. But you can do it. Come on! It's the last big effort of the year and if you feel like you've already done...
Are you struggling to provide your customers with support 24/7? If that's the case, then maybe you should start thinking about a smarter way to do it. Hiring enough people to take care of all your customers' questions and needs could be just an impossible thing to do....
Selling online becomes more and more competitive everyday. Therefore, a user-friendly website and great products are not enough to thrive anymore. Not very good news? Well, there is a solution for every problem, right? So, don't panic, because here is yours: content....
If you are new to the ecommerce world, probably now it's a bit too late to work on the best Black Friday strategy ever, but there are still few things that you can do to get the most out of it. From preventing slowdowns on your website to offer flash sales, here are a...
Designing a 1-click purchase flow seems to be a very basic thing. However, when Amazon first implemented this idea the rules of the game changed forever. Amazon's philosophy was to focus on the customer, not on the website. Easier said than done. "Focusing on the...
Even though SEO and web development and design seem to be very different things, they are closely related. Therefore, companies that externalize these tasks assigning them to many different agencies, tend to deal with an array of issues. In this article we will...
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning of these magical words: business intelligence. Today we are going to clear all your doubts. What is business intelligence and why is so important? Keep reading. What is...
No matter how much you've worked on your e-commerce, if your mobile checkout is bad, it will be very hard for you to sell anything. Let's admit it: the checkout is the most important part of an e-commerce experience. Why? Because that is where the magic happens. Users...
In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics for a flawless e-commerce SEO strategy. Ready? 1. Leverage Amazon and...
You have been working really hard to set up your ecommerce, but you still don't see much traffic. Don't worry, you are not alone. Getting more traffic is a priority for most online business owners and, apart from social media ads and other paid campaigns, there is...