When planning our own marketing strategy, we often focus on paid media and forget to give owned media the attention it deserves. Just because we don't need to be constantly paying, doesn't mean that we don't need to actually invest on it. If you want to succeed with...
If you are working on your content marketing strategy or you plan to do it soon, then this post is for you. According to Hubspot, almost 70% of companies are producing content. This means that standing out in the crowd is not as easy as it used to be. Therefore your...
Content marketing is now at the core of every effective marketing strategy. In fact, it is one of the aspects most marketers admit they need to improve. Not just because creating a coherent multichannel content strategy is not as easy as it might seem, but also,...
Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly different. Also their potential customers' journey. However, if you want...
You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even familiar with the term SaaS. Or that you have seen it somewhere, but...
Creating a social media marketing strategy can be very challenging. With so many channels and possibilities it is easy to feel overwhelmed. Also, it is not very clear anymore what works and what does not. But, don't worry, because I am about to tell you how to create...
Maybe you have decided that it is time to work on your online strategy after years of taking advantage of the many wonders of offline marketing. Or maybe you are just starting your business and you are thinking about advertising on all social channels. Why not? We are...
Brands and marketers are used to reading all sorts of studies saying one thing and the opposite. Every once in a while there is a new theory, method or tool that intends to turn the advertising world upside-down. However, there will always be facts, truths and tricks...
TikTok is one of the fastest growing apps. Last year it drove growth in social app use by 100% among kids. In 2020 numbers have already doubled. Why? What is it that makes TikTok the ultimate social network sensation? Is it a threat to other platforms like YouTube or...
The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know exactly what to buy because they ask questions, google products, read...
Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between hyperindividualization and messages that sounds right to many different people is...
This is probably a question that many brands have in mind right now. The situation has changed so quickly that our plans seem not to be valid anymore. However, rather than losing hope and discarding your entire strategy, you should analyze what can be adjusted....
Whether you've decided to take a step forward and build your own company or just need to redefine your goal and strategy to adapt to the current situation, here is all you need to know to create the perfect digital marketing plan. Grab a cup of coffee, take some time...
In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...
Bringing your marketing activity in-house is a tough decision. You don't know whether to take a step forward and yet, you know you should. Here are 8 tips for your brand to succeed. A winner in-house strategy. Your brand depends on your own choices and directions now;...