Although most marketers, business owners and large corporations have already discovered the power of social media advertising, algorithms and users keep evolving. That's why at Bucksense, we keep reviewing, researching and testing best practices. Ready to learn all...
Whether you are looking to buy something or you get suddenly attracted by an ad, you will probably want some information about it before buying, right? That's exactly what happens to your potential customers too. So, how can you know what's the correct message at...
As the use of AR becomes more widespread, agencies, tech and marketing partners start to include it in their strategies. Bucksense is not an exception. During the past few years, we have been working on many different projects involving the use of AR and we actually...
After a challenging year, the mobile advertising environment seems to be slowly recovering. Although it is still very difficult to make long term predictions, many industry experts feel optimistic. Maybe because of the increase of mobile usage or perhaps because of...
Even though we have left behind 2020, we have probably not processed all the changes and their implications yet. The year was problematic and convulse and although the first thing that comes to mind is the pandemic, there were many other significant events. The Black...
Content will still be king in 2021. However, many things changed during the past year. From the way we live, to the things we need. And so, content cannot be the same anymore. But as we all know, it is something extremely adaptable, which is a great advantage in a...
2020 marked a turning point. Although we could see most of the fundamental changes coming, the pandemic accelerated the process in a way that no one could have predicted. But, most importantly, it has also changed us all. So, if you are wondering how to meet your...
2021 is here. The new year symbolizes a fresh start after a tough 2020, but it is also the right moment to analyze whether that, what we did and learnt last year will become common practice across the industry or will just vanish in time. Ready to learn which...
2020 is about to end. It has been a tough year for the world, marked by fear and uncertainty. The pandemic has not only caused more than 1.5 million deaths, but it has also unveiled our fragility. Our life as a biological, socioeconomic construct is no longer what we...