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Self-Service: the bridge between publishers and advertisers.
When it comes to innovation in digital advertising, self-service is king. More and more digital...
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A Quick Guide To Create A Successful Promotional Campaign
Holiday season is coming and that means that you need to have a promotional marketing campaign in...
- SEO
- Content Marketing
- Design & UX
- MarTech
The key to assigning budget to branded keywords
In this competitive environment it’s crucial for any business to develop a solid marketing...
How to build great brand experiences via data-driven content
In the last couple of years, data has been the epicenter of marketing strategies. And with good...
How to use the psychology of colors in marketing
Colors are not just tints, shadows and tones, but powerful marketing tools (though, sometimes...
Business intelligence: What it is and how to succeed at it
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning...
- Social Media
- Digital Marketing
- DEM
- Programmatic
Social selling: 5 Benefits And 5 Helpful Tips
We’re sure you’ve probably heard the term social selling before. But, do you know exactly what it...
How Travel Companies Need To Map Their Customer Journeys
Whether you are looking to buy something or you get suddenly attracted by an ad, you will probably...
All you need to know about Direct Email Marketing
DEM is definitely one of the most important disciplines in digital marketing. It’s highly unusual...
Programmatic opportunities in times of crisis
We are going through times of uncertainty and fear. Situations like this very often lead to budget...
- Data & Analytics
- eCommerce
- Brand Strategy
- Marketing Strategy
How can you use CRM data to improve your social campaigns?
Social media has become an indispensable part of any marketing strategy. That’s why there are...
Top 4 E-commerce And Retail Trends For 2023
A lot of things have happened in the last couple of years, and 2022 has not been any different....
Hotel Branding: Shaping Your Brand Identity
You’ve probably heard about branding and how important it is for corporations. But, as a hotelier,...
The Basics Of Online And Offline Sales Psychology
Psychology is the scientific discipline that studies the mind, emotions and behavior. In short, it...
