How to fight adversity with innovation.

In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new...

8 tips for your brand to succeed

In-housing your marketing activity is a tough decision. Your brand depends on your own choices and directions now; on how you plan the strategy and organize the team. Trial and error may not make...

From the digital to the in-house revolution.

Until 5 or 6 years ago, before digital marketing became the next big thing, the advertising environment was overcrowded and in need of alternatives. This, along with the general digitalization of...

Breaking the single-channel-dependency cycle. Part III.

Here it is, finally: the answer to your question. At this point, after two articles talking about it, we all agree that a single channel strategy is not what your brand or business needs. But, how...

Breaking the single-channel-dependency cycle. Part II.

One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies able to establish a real connection between the brand and its customers. We...

Breaking the single-channel-dependency cycle. Part I.

A very common mistake among brands of all sizes is focusing on the one channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it...

Programmatic opportunities in times of crisis.

We are going through times of uncertainty and fear, very often leading to budget cuts or at least to newly cautious strategies, where marketers and advertisers limit their spending. This is why...

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services...

Why you should increase your online ad spending during the Covid-19 crisis.

Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore, but a crisis itself and now many companies and agencies are...

Mobile in-app: Why advertisers shouldn’t miss the opportunity.

Despite the convulsive days that people and markets are currently going through, we have good news. 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone...
How to fight adversity with innovation.

How to fight adversity with innovation.

In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...

read more
8 tips for your brand to succeed

8 tips for your brand to succeed

In-housing your marketing activity is a tough decision. Your brand depends on your own choices and directions now; on how you plan the strategy and organize the team. Trial and error may not make you feel comfortable because you are walking an unknown path and you...

read more
From the digital to the in-house revolution.

From the digital to the in-house revolution.

Until 5 or 6 years ago, before digital marketing became the next big thing, the advertising environment was overcrowded and in need of alternatives. This, along with the general digitalization of our lives, led to an increase in online advertising spending, mostly by...

read more
Breaking the single-channel-dependency cycle. Part III.

Breaking the single-channel-dependency cycle. Part III.

Here it is, finally: the answer to your question. At this point, after two articles talking about it, we all agree that a single channel strategy is not what your brand or business needs. But, how do you break this dependency? I know. It’s hard. The idea of leaving...

read more
Breaking the single-channel-dependency cycle. Part II.

Breaking the single-channel-dependency cycle. Part II.

One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies able to establish a real connection between the brand and its customers. We live in a very complex world where different virtual realities can even...

read more
Breaking the single-channel-dependency cycle. Part I.

Breaking the single-channel-dependency cycle. Part I.

A very common mistake among brands of all sizes is focusing on the one channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After all,...

read more
Programmatic opportunities in times of crisis.

Programmatic opportunities in times of crisis.

We are going through times of uncertainty and fear, very often leading to budget cuts or at least to newly cautious strategies, where marketers and advertisers limit their spending. This is why efficiency, agility and accountability are more important than ever as...

read more
New normal: adjusting or defining?

New normal: adjusting or defining?

We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...

read more
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