If you are new to the ecommerce world, probably now it's a bit too late to work on the best Black Friday strategy ever, but there are still few things that you can do to get the most out of it. From preventing slowdowns on your website to offer flash sales, here are a...
Designing a 1-click purchase flow seems to be a very basic thing. However, when Amazon first implemented this idea the rules of the game changed forever. Amazon's philosophy was to focus on the customer, not on the website. Easier said than done. "Focusing on the...
Even though SEO and web development and design seem to be very different things, they are closely related. Therefore, companies that externalize these tasks assigning them to many different agencies, tend to deal with an array of issues. In this article we will...
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning of these magical words: business intelligence. Today we are going to clear all your doubts. What is business intelligence and why is so important? Keep reading. What is...
No matter how much you've worked on your e-commerce, if your mobile checkout is bad, it will be very hard for you to sell anything. Let's admit it: the checkout is the most important part of an e-commerce experience. Why? Because that is where the magic happens. Users...
In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics for a flawless e-commerce SEO strategy. Ready? 1. Leverage Amazon and...
You have been working really hard to set up your ecommerce, but you still don't see much traffic. Don't worry, you are not alone. Getting more traffic is a priority for most online business owners and, apart from social media ads and other paid campaigns, there is...
E-commerce sales are expected to make up 17.5% of retail sales worldwide by next year. Sounds promising, right? However, many businesses still don't have a website. If you are one of them, then now it's the time to change that. And if you don't really know...
There is no doubt that the e-commerce industry is booming. So, if you have been thinking about launching your own project, this is definitely a great time to do it. And if you are still a bit in the dark and don't really know what to do... Hey, just sit tight and keep...
If you are creating great content, but you still don't see the results you were expecting, don't worry. You are not alone. Marketers often focus on building a great content marketing strategy, but forget about promoting their content. The truth is that no one finds...
When planning our own marketing strategy, we often focus on paid media and forget to give owned media the attention it deserves. Just because we don't need to be constantly paying, doesn't mean that we don't need to actually invest on it. If you want to succeed with...
If you are working on your content marketing strategy or you plan to do it soon, then this post is for you. According to Hubspot, almost 70% of companies are producing content. This means that standing out in the crowd is not as easy as it used to be. Therefore your...
Content marketing is now at the core of every effective marketing strategy. In fact, it is one of the aspects most marketers admit they need to improve. Not just because creating a coherent multichannel content strategy is not as easy as it might seem, but also,...
Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly different. Also their potential customers' journey. However, if you want...
You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even familiar with the term SaaS. Or that you have seen it somewhere, but...