Black Friday and Cyber Monday are already over and the most exciting and fabulous event of the year is coming soon. Time to get ready for Christmas! This means that the shopping season is only starting for brands and businesses and they can continue offering special...
The countdown is over and we are ready to rock! You've been working on your strategy for months and here we are finally, ready to take advantage of two of the most profitable events of the year: Black Friday and Cyber Monday. If you are reading this article, you...
Are you ready to start planning your first multichannel marketing strategy? Black Friday and Cyber Monday are coming and, after that , Winter Sales will start. The next three months are definitely some of the most important of the year for retailers and marketers and...
The name sounds like science fiction: Artificial intelligence (commonly known as AI), but this technology is here to stay and it will surely transform digital marketing.But how? Will it be a threat or an ally for marketers? This week we analyze all its pros but...
The countdown will soon come to an end: In less than a month, two of the most important shopping events of the season will be ‘celebrated’ again everywhere: Black Friday and Cyber Monday. If you are looking for some last minute tips to launch your campaigns, you are...
Founded in 2005 as a simple online video platform and bought by Google in 2006, YouTube is the most visited social network in the world. It started as an entertainment channel but then changed its business model. In fact, it no longer generates revenue from...
Shadows of a thousand years rise again unseen, voices whisper in the trees, “Tonight is Halloween (and we are going to launch a spooktacular campaign)!”Dexter Kozen Hello, marketers! Are you ready for Halloween? Then you’re in the right place, you are reading...
Welcome back to our blog, marketers! After having analyzed how to use color psychology in marketing -hey, wait! Have you missed this article? Click here and discover how colors play an important role in how your brand is perceived-, this week we’ll talk about...
Colors are not just tints, shadows and tones, but powerful marketing tools (though, sometimes underrated). They can influence our brain and determine the success or failure of a brand. Yes, that’s right. Colors play an important role in how your brand is...