TikTok is one of the fastest growing apps. Last year it drove growth in social app use by 100% among kids. In 2020 numbers have already doubled. Why? What is it that makes TikTok the ultimate social network sensation? Is it a threat to other platforms like YouTube or...
The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know exactly what to buy because they ask questions, google products, read...
Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between hyperindividualization and messages that sounds right to many different people is...
This is probably a question that many brands have in mind right now. The situation has changed so quickly that our plans seem not to be valid anymore. However, rather than losing hope and discarding your entire strategy, you should analyze what can be adjusted....
Whether you've decided to take a step forward and build your own company or just need to redefine your goal and strategy to adapt to the current situation, here is all you need to know to create the perfect digital marketing plan. Grab a cup of coffee, take some time...
In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...
Bringing your marketing activity in-house is a tough decision. You don't know whether to take a step forward and yet, you know you should. Here are 8 tips for your brand to succeed. A winner in-house strategy. Your brand depends on your own choices and directions now;...
Before digital marketing became the next big thing, the advertising environment was overcrowded. It was in need of alternatives until, literally, 5 or 6 years ago. This, along with the general digitalization of our lives, led to an increase in online advertising...
Here it is, finally: the answer to your question. After two articles talking about it, we all agree that a single channel strategy is just wrong. It is definitely not what your brand or business needs. But, how do you break this dependency? I know. It’s hard. The idea...
One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies. In other words: to establish a real connection between the brand and its customers. We live in a very complex world where different virtual...
A very common mistake among brands of all sizes is focusing on the one channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After all,...
We are going through times of uncertainty and fear. Situations like this very often lead to budget cuts or at least to newly cautious strategies. However, all of them involve marketers and advertisers limiting their spending. Advertisers and marketers are looking for...
We are going through strange times. We’ve never been so connected and so isolated at the same time before. We have never had so many options to communicate, advertise and buy products and services and such a lack of opportunities to enjoy some of them. We need to...
Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore. It is a crisis itself. Many companies and agencies are genuinely worried about it. Moreover, about how they are going to move forward if...
Despite the convulsive days that people and markets are currently going through, we have good news. 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...
Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both, slowing down in some verticals and pivoting in others. With key industry...
Tech is constantly re-shaping the way we live and interact with the world. From the way we play games or listen to music, to the way watch TV. It is undeniable true that a faster and more accessible Internet along with cutting-edge technology have changed the game....
When it comes to innovation in digital advertising, self-serve is king. More and more digital media giants are following the example of Google and Facebook . They are developing their own self-serve ad platforms. We've seen that recently with Walmart, TripAdvisor or...