Let’s face it: the pandemic has created another reality in the twinkling of an eye. The ghost of recession is not a threat anymore, but a crisis itself and now many companies and agencies are genuinely worried about whether they are going to overcome the crisis....

Despite the convulsive days that people and markets are currently going through, we have good news. 45.12% of the world’s population owns a smartphone. This translates into 3.5 million smartphone users across the world that keep downloading and using apps. Moreover,...

Coronavirus has arrived to disrupt our lives and its consequences are still unknown. Between enormous restrictions and uncertainty, the global advertising industry seems to be doing both,  slowing down in some verticals and pivoting in others. With key industry...

Tech is constantly re-shaping the way we live and interact with the world. This also includes the way we play games, listen to music or watch TV. Increased Internet accessibility and speed and cutting-edge, video-capable devices made it possible for new streaming...

When it comes to innovation in digital advertising, self-serve is king. More and more digital media giants are following the example of Google and Facebook and developing their own self-serve ad platforms. We’ve seen that recently with Walmart, TripAdvisor or...