In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics for a flawless e-commerce SEO strategy. Ready? 1. Leverage Amazon and...
You have been working really hard to set up your ecommerce, but you still don't see much traffic. Don't worry, you are not alone. Getting more traffic is a priority for most online business owners and, apart from social media ads and other paid campaigns, there is...
E-commerce sales are expected to make up 17.5% of retail sales worldwide by next year. Sounds promising, right? However, many businesses still don't have a website. If you are one of them, then now it's the time to change that. And if you don't really know where to...
There is no doubt that the e-commerce industry is booming. So, if you have been thinking about launching your own project, this is definitely a great time to do it. And if you are still a bit in the dark and don't really know what to do... Hey, just sit tight and keep...
If you are creating great content, but you still don't see the results you were expecting, don't worry. You are not alone. Marketers often focus on building a great content marketing strategy, but forget about promoting their content. The truth is that no one finds...
When planning our own marketing strategy, we often focus on paid media and forget to give owned media the attention it deserves. Just because we don't need to be constantly paying, doesn't mean that we don't need to actually invest on it. If you want to succeed with...
If you are working on your content marketing strategy or you plan to do it soon, then this post is for you. According to Hubspot, almost 70% of companies are producing content. This means that standing out in the crowd is not as easy as it used to be. Therefore your...
Content marketing is now at the core of every effective marketing strategy. In fact, it is one of the aspects most marketers admit they need to improve. Not just because creating a coherent multichannel content strategy is not as easy as it might seem, but also,...
Since SaaS companies sell products and services that are not tangible, they have it a bit more difficult than other companies to acquire new clients. In fact, their sales funnels can be slightly different. Also their potential customers' journey. However, if you want...
You are probably surrounded by a sea of SaaS applications that you use on a daily basis, but maybe you have never thought about all these tools as SaaS. It may well be the case that you are not even familiar with the term SaaS. Or that you have seen it somewhere, but...
Creating a social media marketing strategy can be very challenging. With so many channels and possibilities it is easy to feel overwhelmed. Also, it is not very clear anymore what works and what does not. But, don't worry, because I am about to tell you how to create...
Maybe you have decided that it is time to work on your online strategy after years of taking advantage of the many wonders of offline marketing. Or maybe you are just starting your business and you are thinking about advertising on all social channels. Why not? We are...
Brands and marketers are used to reading all sorts of studies saying one thing and the opposite. Every once in a while there is a new theory, method or tool that intends to turn the advertising world upside-down. However, there will always be facts, truths and tricks...
TikTok is one of the fastest growing apps. Last year it drove growth in social app use by 100% among kids. In 2020 numbers have already doubled. Why? What is it that makes TikTok the ultimate social network sensation? Is it a threat to other platforms like YouTube or...
The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know exactly what to buy because they ask questions, google products, read...