SEO is a method used to improve a website’s ranking in search engines such as Google, Yahoo or Bing. It is the art and science of persuading these search engines to recommend your content to users.

We have already written about key tactics for a flawless e-commerce SEO strategy and about SEO and web development, but this article will focus on the importance of SEO tools to make your SEO strategy stronger and more effective.

We’ve compiled these reasons to use SEO tools

Professional instruments will speed up the SEO process

Tools are faster than humans at collecting and processing information.

Finding high-converting keywords

SEO tools help you to identify the right keywords and industry terms that have good search volumes and low competition.

Tracking SEO progress & key performance indicators (KPIs)

Key performance indicators, such as traffic, conversions and rankings can be difficult to search manually. Professional instruments will help you to identify the best KPIs.

Communicating clear ROI to your clients

Your clients want to see not only an increase in traffic but also in sales. Professional tools make it clear what’s working and what isn’t.

SEO tools will help you to gain valuable Insights about your competitors

Many instruments allow you to dig into your competition’s SEO strategy.

Searching for possible optimization

SEO tools can also tell you if your site is already ranking but where some added optimization could make a huge difference.

Saving time on manual SEO auditory

In-depth auditory needs hours and money to generate by hand. Using SEO tools can save you money and time while delivering  better quality results.  

What are the best SEO tools?

Check out these 6 popular options:

Google Analytics 

Google Analytics allows you to measure your advertising ROI as well as track your Flash, video, social networking sites and applications.


Ahrefs is an all-in-one SEO toolset, with free learning materials and a passionate community.

Google Search Console

Search console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google search results.


Jaaxy is a keyword and research platform that was developed by affiliate marketers for affiliate marketers.


Ubersuggest allows you to gain insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.


Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building and content marketing easy.

What are SEO tools?

They are instruments used by marketers to speed up and optimize the SEO process. The objective of these tools is to create a strong and effective SEO strategy.

Why should I use SEO tools in my strategy?

By using SEO tools, you can track your progress and measure your results, find high converting keywords, optimize your strategy and generate valuable insights. But most importantly, it allows you to save a lot of time.