We talked in a previous article about the importance of SEO in generating organic traffic, but here we’ll go into more detail about the key tactics for a flawless e-commerce SEO strategy.
1. Leverage Amazon and Google suggestions for keyword research
What do most people do when they want to buy something? They Google it or they go straight to Amazon and look for it. So the first and easiest step of your keyword research is literally this: go to Amazon and insert the name of the object you want to sell. See all these options? They look exactly like the ones Google suggests when you search for a product, right? Well, that’s the info you need to start working on your SEO strategy.
You can take all these ideas and list them in a spreadsheet or be more efficient and use the Amazon keyword tool.
2. Classic competitor research
Make a list of your competitors and start “stealing” their keywords. You can use a tool like Ahrefs or just search for a keyword in Google, choose your main competitors and analyze the categories and products of their websites. This will be key for you to plan your ecommerce SEO strategy.
Make sure you use only the keywords that apply to your business and that you have established breadcrumbs properly. How would you know? Your URLs should be like this: site.com > category > subcategory.
3. Are you using the right keywords?
If you have not used Ahrefs or another SEO tool, you don’t know for sure whether your keywords are the right ones. Fortunately, this can be tested.
Google’s Keyword Planner, clearly shows you data for search volume and CPC (bear in mind that high CPC indicates a high buyer intent).
Try to organize data based on volume, buyer intent and difficulty (if you have that data) and you’ll have your list of keywords to work with.
4. Is your site architecture correct?
Keywords are really useful to organize your site, too, because they are the basis of your category and product pages and therefore, the basis of the navigation of your site.
- Your site should be simple
- It should be scalable
- Navigation from page to page should take less than three clicks
5. On-page SEO and content marketing should be aligned
Quality content can help you create external backlinks. You can then funnel that link authority from your content to your product and category pages. This means addressing on-page SEO for:
- Category pages
- Product pages
- Blog content
Before you continue with your e-commerce SEO strategy, remember that e-commerce websites should also focus on reviews and images.
How can I improve my ecommerce SEO strategy?
Using the right keywords is crucial for a successful SEO strategy. For example, you can use Google and Amazon for keyword research. Also, organizing your data based on volume, buyer intent and difficulty can provide you with a good list of keywords to work with.
What other uses can I give my keywords to improve my SEO?
Apart from ranking, you can use your keywords to organize your site. After all, site architecture is the basis of navigation as well.