SEO for ecommerce. A quick guide for beginners

Oct 14, 2020 | Articles

Andrea Burgueño

Andrea Burgueño

Contributor

You have been working really hard to set up your ecommerce, but you still don’t see much traffic. Don’t worry, you are not alone. Getting more traffic is a priority for most online business owners and, apart from social media ads and other paid campaigns, there is something you should start working on ASAP. SEO for ecommerce. How? Here is our quick guide for beginners. Keep reading.

1. Keyword Research

When researching keywords for ecommerce, you need to think about the kind of search terms that a potential customer would use. But if you think about what you and everyone else mostly do, we look for things like “how to…” or “what’s…”. Instead, you want to position the terms that describe your products. So you need to focus on commercial keywords, rather than informational. Those keywords are the ones that show buying intent.

If you are thinking about where to find them, here is the answer: Amazon (products and categories) and Google suggest.

2. Site structure

If you are thinking that the structure of your site could change in the future and therefore you are not going to really work on it, let me tell you that this would be a big mistake. Why? Because the structure of your site affects the ranking. Yep. You’ve guessed it. The site structure is a key factor of SEO for ecommerce. Not to mention that you have other good reasons like UX, for instance, to do a good job here.

So you need to think about how to make it simple and scalable. This means that users should find your products almost immediately and should be able to navigate and to complete the purchase process by clicking on your site as little as possible.

3. On-page SEO for ecommerce

Now that the two basic aspects of your SEO are covered, let’s talk about the next important step for your site to rank higher and increase traffic. Let’s talk about categories and products, shall we?

So here is you element checklist:

  • Sitemap and robots txt files
  • Tags
  • Social media linking
  • URLs
  • Product descriptions

And here are some tips too:

  1. Choose easy, short URLs and include keywords
  2. Your product descriptions should be detailed
  3. Leverage LSI keywords, meaning keywords that are related to your products

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