data visualization

Planning a good SEO campaign is crucial for your digital marketing strategy. But being able to see and present the results in a clear way is equally important!

In this post, we will discuss the importance of data visualization in SEO campaigns and how to use keywords in an efficient way.

The benefits of visualizing your results

Displaying data in a clear and visually appealing way by using elements such as graphs, maps or charts is reportedly favorable for your marketing and business strategies. It allows you to summarize all the data and convert large piles of information into insights.

With these insights, you can identify patterns and trends and turn complex processes into more simple ones which will be easier to understand for the human brain. Thanks to data visualization, it’s also easier to make decisions based on the extracted insights as it allows you to identify issues and opportunities that are not in plain sight.

To put in short, data visualization saves a lot of time for your marketing team!

Using data visualization for your SEO strategy

Data visualization should not be only about making the info more digestible for your clients and other stakeholders. It can also help you optimize and better your SEO. The key is to focus on keywords and in this article we will show you how to do it.


The first step should be creating a pre-list of keywords based on what your competitors have used. With this, you can have an overview of what keywords are being used the most in your field.

Keyword search volume

Keywords are the heart of SEO, that’s why it’s important to select the ideal keywords that will improve your strategy. For that, you can look for the estimated search volume of your keywords and the related keywords using different tools.

Having this info is incredibly useful as it shows which keywords are more competitive than others.

Keyword competitiveness

You can estimate the value of each keyword with the Key Effectiveness Index or KEI. It allows you to measure the performance and effectiveness that keywords have in the search engines. It also lets you find valuable ones that you may have missed in the first step.

Select the keywords

After that, you can create a list of potential keywords to analyze and arrange in different categories with their respective KEI and volume estimates.

data visualization

Arranging the data like that lets you see the results more easily and select the keywords that fit your strategy the best. Low competitive keywords allow you to have a bigger chance of ranking in those keywords, while high competitive ones are more expensive but have higher traffic. Just remember that it’s important to find balance between both ends.

However, this is just a starting point. If you want to know more about data visualization and SEO strategies, don’t miss our next posts!

What are the benefits of data visualization in SEO?

It allows you to summarize the data and extract insights that are easier to understand, so it also saves a lot of time that can be used for other activities.

How do you use data visualization in SEO?

The ideal way to use data visualization is focusing on keywords. Selecting and rearranging them according to factors like volume and effectiveness can give you a glimpse of your strategy and your results.

What is data visualization?

Data visualization refers to the representation of data in a visual way, such as graphics, maps or charts. It helps marketers to process the information in an easier and more clear way.

Is data visualization useful for SEO?

Yes, it definitely is. With the big amount of keywords used in a SEO strategy, data visualization comes in handy as it can tell you information about which keywords are more competitive and their volume.