Content marketing and social media are two of the main pillars in the digital marketing sphere that all brands use in order to create a successful integrated marketing strategy.

Whatever your goal is, like generating brand awareness, increasing sales or positioning your brand, creating content and communicating it to your audience is absolutely necessary nowadays. Keep reading if you want to know more!

The differences between both activities

While both disciplines work wonders together, they are two completely different things.

Content marketing focuses on generating leads. It’s a marketing strategy where brands produce and distribute relevant and valuable content in order to generate prospective users and drive sales.

It involves a great deal of creativity, but also strategic thinking in order to create interesting and eye-catching content for the audience, attracting them to your site and transforming them into potential clients of your brand.

As you can tell, it’s a fundamental part of any digital marketing strategy. If you want to learn how to create the perfect content marketing strategy, don’t miss this article!

Social media marketing, on the other hand, it’s used to create brand awareness and interact with people. It’s a strategy that uses different channels and allows marketers to deliver their messages to their audience, get feedback, reach potential customers and improve their engagement with their brand.

Using social media is highly beneficial for your brand as it can make it more relatable and approachable to your audience and it helps you nurture the relationship with your customers. It’s a customer-centric and works best in combination with other marketing strategies.

That’s why it’s not about which strategy is better than the other or which one is more suitable to your business. Both are totally complementary and create synergies that, together, are extremely effective in a multichannel or omnichannel strategy.

Pairing social media and content marketing

Social media and content marketing can be easily paired with each other. If you want to know some of the best tactics to integrate content marketing and social media, you can find them down below!

Promote your content

As we indicated before, you can use social media to promote the content brands produce regularly like videos, articles, podcasts, blog posts, ebooks, etc.

Since your current followers are probably already reading and watching your content and interacting with you, the main goal of social media is mainly reaching new audiences and getting your potential customers to know about your brand and what it has to offer.

Define your image

Promoting your content via social media channels it’s also useful for brands as it can be a way to position your brand, create an image and develop your reputation.

content promotion

Whether you want to be perceived a certain way in your sector or you want to highlight specific attributes of your brand, combining both social media and content marketing can be part of your branding and positioning strategy to take it to the next level.

For this, you need to take into account not only how you communicate with your audience, but also what kind of content you’re sharing and how and if it’s coherent with the rest of your marketing channels and your brand’s personality and image.

Get feedback and recommendations

Having a good relationship with your audience has multiple benefits. It can help you increase engagement and curate your brand image, for example.

But the truth is that you can leverage this existing relationship and use your followers to get direct feedback on your content and improve the things you’re lacking in or that you can improve.

And not only that, your followers can be a source of ideas for future content pieces. Asking your audience for recommendations about certain topics or things they want to see can be extremely helpful for your brand because your audience will feel heard and embraced and their engagement will improve as well.

Other tips for a seamless marketing strategy

More tips you can use to make the most of your social media and content marketing strategy are:


  • Only post content that relates with your brand and avoid content pieces that don’t align to your editorial and graphic line
  • Keep track of what content is more popular and check the stats regularly to optimize and improve your content
  • Don’t forget to add social media buttons in your content pieces so your audience can share them with others
  • The content publishing must be consistent and add value to your consumers
  • Leverage user-generated content that your audience creates
  • The marketing world is constantly changing so you need to adapt to the times and trends to stay relevant
  • Integrate your content and social media approach with the rest of your marketing strategy

Content marketing and social media don’t need to be separate strategies. In fact, it’s favored that both specialties must be supported by each other in order to have a seamless, omnichannel marketing strategy.

What’s the difference between content and social media marketing?

Content marketing focuses on increasing your audience and generating leads while social media focuses on communicating with your customers and generating brand awareness.

How can brands combine social media and content marketing?

Brands can use both disciplines to promote the brands’ content, work on their brand image and obtain direct feedback and new ideas for their future content.