One of the most important shopping seasons of the year is just around the corner. It’s time to plan the strategy for Black Friday and Cyber Monday sales.
Black Friday
This is a colloquial term for the Friday following Thanksgiving in the United States. Many stores offer highly promoted sales on this day. In fact, Black Friday has routinely been the busiest shopping day of the year in the United States since at least 2005.
If you’re looking looking for a beginners’ Black Friday ecommerce guide, you can find some strategic pointers here but here are some quick and simple tips.
Cyber Monday
This is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online.
A few tips for Black Friday & Cyber Monday
We’ve selected some amazing tips to help you make your brand shine:
Create pre-sale brand curiosity
Announce on your website, social media channels and newsletter that something big is coming. You will create curiosity and expectation.
Create shoppable content
Make sure to create visually appealing, “shoppable” content for your social media channels: tag products, add prices, colours and a call to action!
Work on your website
More than 40% of shoppers make their Black Friday purchases online. This means that your website and social media channels have to be ready for Black Friday and Cyber Week deals.
Another idea is to prepare a dedicated landing page with all your super offers! Your consumers will love it.
Offer a hidden discount on your website
This will be an amazing surprise for your loyal customers and also for your new clients. Everybody loves surprises and discounts, right?
Reward your loyal customers
In a highly competitive environment, brands have to protect and maintain their loyal followers. Send them personalised newsletters and offer them special discounts for new purchases.
Prepare a retargeting plan for those who abandon carts
Why did they leave the website? Is the user experience poor? Try to attract people that have abandoned their carts with an additional discount or by offering free delivery.
Extend Black Friday and Cyber Monday sales
Extend the sales for a weekend or for a full week.
Push your channels with exclusive offers
Promote Black Friday and Cyber Monday with special and different sales for every channel.
Create a dedicated hashtag to encourage user-generated content
Invite your customers to share their experience using your personalized hashtag.
Share user generated content on social media
Are people publishing content on social media using your hashtag? They are the real champions of your campaigns so share their content on your social media.
Offer a no-questions-asked return policy
Your customers will appreciate that you make it easier for them and they will be more likely to buy from you again.
Launch special offers every hour
Spread user-generate content in product recommendation emails
This way, you will persuade your clients with attractive discounts and offers. Add this content to emails and newsletters.
How can advertisers prepare for Black Friday?
For marketers, Black Friday begins before the Friday before Thanksgiving. You can prepare for the big day by creating buzz before the sale, updating your website, providing rewards and hidden discounts and creating exclusive offers for your clients.
Why are Black Friday and Cyber Monday important for marketers?
Both Cyber Monday and Black Friday are two of the biggest shopping events in the world. The estimated spending on Cyber Monday and Black Friday in 2021 were $10.7 and $8.9 billion in eCommerce transactions respectively, making this a huge opportunity for marketers to maximize their revenue.
What tactics can marketers use to start Black Friday on a good note?
Before the holiday period arrives, marketers need to create expectations and brand curiosity to increase your potential customers. This includes announcing your Black Friday sales and promotions on their website or social media, decorating their sites and creating related content.
Why should brands focus on retaining customers during Black Friday and Cyber Monday?
Black Friday and Cyber Monday are highly competitive days for brands, that’s why they need to make sure that customers stay engaged with the brand by rewarding their loyalty with special offers and content.
