We’ve already written about marketing automation for small businesses, but choosing the right technology among many options can be difficult and overwhelming. That’s why we have selected four tools that will help any small business successfully automate its marketing.

Hubspot, one of the most complete automation tools

Hubspot is inbound marketing and sales software that allows users to plan their marketing campaigns on top of free email and CRM. It is also one of the best CRMs for small businesses. It’s especially useful due to:

  • Easy email automation: HubSpot allows users to create unique workflows for email nurturing that are customized around lead behavior and properties.
  • Real-time customer journey monitoring: Small business owners and marketers can track the behavior of their website visitors and follow up with personalized emails.
  • Complete growth stack: Sales, customer management and marketing in just one place. The tool also allows integrations with many CMSs, email service providers, ecommerce tools and social networks.

In terms of specific features we’d highlight:

  • Free email marketing tools
  • Live chat and conversational bots
  • Automated lead scoring

Mailchimp, the best email marketing automation

If you don’t have a big budget, this is the right tool for you. Mailchimp is the most popular email marketing tool and there is a reason for that. Their free plan fits the needs of most small businesses while offering basic automation.

Mailchimp offers:

  • Free email marketing automation: Great value for money.
  • Awesome user experience: A very intuitive tool that provides a great brand experience.
  • Can be integrated with other tools such as:
    • Hubspot
    • Zoho
    • Pipedrive
    • Nimble

OptinMonster, THE conversion optimization software

Do you want to convert your website visitors into subscribers and customers? OptinMonster makes it very easy by working with all popular email marketing services.

The tool makes sure that users don’t abandon your website without taking action. It comes with easy to integrate lightbox popups, welcome mats, and coupon wheels, among many other elements. It also offers:

  • Campaign personalization
  • Canvas to design your own campaign and A/B testing
  • Automated messages to users
  • Real-time behavior automation
  • Fair price

Sendinblue, a great tool for SMS marketing

The tool is designed for relationship marketing, which is about using marketing to create and maintain personalized relationships with customers. It allows users to build custom workflows to automate email marketing, which makes it the perfect choice if you are looking to automate transactional emails.

And what else does Sendinblue do?

  • Sendinblue is free up to 300 emails/day
  • Marketing automation is extremely easy and it also involves transactional automation
  • It includes email, SMS, landing page templates, ads, among other services
  • CRM to track customer details in one place
  • Allows Facebook retargeting
  • Email heatmap to improve campaign designs

Why is automating marketing campaigns useful?

Automating your campaigns can help you to reduce time in some processes to focus on more important aspects of your business.

What are the best tools for automating marketing campaigns?

Some of our recommendations include automation software like Hubspot, Mailchimp, OptinMonster and Sendinblue.

What is an automation tool in marketing?

A marketing automation tool is technology that allows marketers to complete marketing actions automatically without human intervention.

Why is automation important in digital marketing?

Technology development changes the way we interact with each other and live our lives. That’s why automation it’s a crucial part of marketing. It helps save time, budget and reach the full potential of marketing campaigns.