If you haven’t already prepared for the Easter holiday marketing opportunities, here are the best ideas to boost your reach and sales.
Instant wins are more than you think
They are great to increase engagement rates but also to collect data. Your game may be simple, but if it’s attractive, users will be more than happy to fill out short forms, provide their email addresses or sign up for your newsletter.
Gift cards are a priceless asset
If you want to boost your sales, there is nothing more effective than a little incentive. Use your social media and your website to give away gift cards. This will help you bring more people to your store but also engage with them. In fact, users often buy more than the value of their gift cards.
Easter surprisers will make your customers happy
Any occasion is right to thank your customers for their support throughout the year. Why not offer some candy with their weekend shopping or extra points for the next order… The possibilities are endless.
What about egg-stra discounts?
Another great option to drive more people to your website and to increase your sales over the weekend. Special occasions usually involve special shopping, too, but people sometimes need little incentives to make decisions. Extra discounts will definitely have a positive impact on sales.
The hunt is on! Ready?
Organize a digital egg hunt over the long weekend and don’t forget to use all of your channels to promote it. Social media, Google Ads, newsletters and SMS notifications will help you involve more and more users in the competition. This way, you will boost awareness and engagement, but also provide an incentive to subscribe, interact or purchase.
Gamification is another great way to interact with your audience, increase engagement and increase user-generated content. Give people points or a score for each item they buy or comment they make, encouraging them to participate more.
Provide more seasonal content
Calendars with special activities (the Easter holidays also mark the beginning of the spring!), Easter recipes or playlists will help you generate engagement and retain users. If your content goes beyond the value of your products or services, your customers will be eager to keep consuming it and interacting with your brand. There are numerous marketing ideas and special activities that you can leverage.
What tactics can marketers use during Easter?
In order to boost your sales during this period, you can offer special discounts and sales, gift cards and extra incentives with an added element of surprise.
Is seasonal content effective?
Of course. Creating seasonal content during special periods of the year is extremely useful for marketers. This will help you generate higher engagement with your audience and retain users.