Shadows of a thousand years rise again unseen, voices whisper in the trees, “Tonight is Halloween (and we are going to launch a spooktacular campaign)!”

Dexter Kozen

Hello, marketers! Are you ready for Halloween? 

Then you’re in the right place, you are reading our blog and about to find out how to plan the perfect Halloween campaign!

Born in the US, Halloween is a holiday celebrated each year on October 31. The tradition originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. In the 8th century, Pope Gregory III designated November 1 as a time to honor all saints. Soon, the evening before was known as All Hallows Eve, and later Halloween.

This night is now celebrated all over the world and it’s an important date for businesses and brands.

And do you know why? Because this is a great time to be creepily creative and drag the attention of your potential customers.

Halloween: Tips for a scary marketing campaign

Halloween is in the air and…on your website! Let’s have a look at these fang-tastic tips:

  • Decorate your website with a spooky look

How? Incorporate Halloween symbols into your branding. Some examples? A Jack O’Lanterns in your logo, or a fun (and scary) homepage. This way you will create buzz around your business.

  • Trick or Treat: Influencers edition

Influencer Marketing can be very useful to converge traffic and attention on your channels. So, partner with nano- and micro-influencers in your niche to create community-focused events.

You will probably need some easy-to-use tools to search for the best influencers in your niche, so let’s have a look at this article.

And, if you wanna know more about Influencer Marketing, don’t miss these tips!

  • Create a dedicated hashtag

Where you can collect all your posts and the posts of your users.

  • Share UGC

Then share the best User Generated Content in your social media.

  • Welcome coupon pop-up

Design a spooky welcome popup that appears when customers enter your store. You will catch their attention.

Spooky ideas for low cost budgets

Halloween is coming but you don’t have the budget to create a personalized homepage and pop-up banners for your website?

Don’t worry, you can still create a fun, scary and low cost campaign for your brand.


  • Create some personalized creative for your social media channels

Don’t know how to do it? In Canva you will find a lot of interesting templates!

  • Engage your audience in a Halloween game

Ask your audience to share their scariest Halloween look, or something related with your services/products.

  • Then share the best User Generated Content on your social channels

But send a special discount to all your participants.

Do you need more additional tips about how to create a successful social media strategy? Then this article is perfect for you!

Halloween campaign: Multichannel strategies

Do you know what multichannel marketing is? And how can you take advantage of it for your Halloween campaign?

Multichannel strategies combine different formats & tactics such as text, email, push notification, social media, and others.

Brands send the same message through various channels, for example:

Email newsletter ⟶ social media ⟶ push notification.

The practice shows that combining two or more marketing channels gets higher traffic and open rate.

If you are planning to execute your Halloween campaign on many different channels, always make sure to work with partners and agencies able to provide all the services you need. Having all services under the same roof will make everything much easier.



  • Centralizing the effort saves you time and money.
  • It reduces potential coordination or communication issues.
  • It allows for higher consistency.

Need help with your campaign? Just let us know and we’ll give you a hand!

Have a bootiful Halloween!

According to Matthew Shay, President and CEO of National Retail Federation:

Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbours and even celebrities on social media.

And, analysing a research done by, we can see that Halloween Inspiration from social media has increased across several platforms since 2015. Pinterest was cited by 18%, up from 13% in 2015; 14% cited both YouTube (up from 8%) and Instagram (up from 7%).

Facebook continues to be the preferred social media platform to search for Halloween ideas (cited by 20% of interviewed).

Do you want more info?

Then don’t miss this amazing infographic (courtesy of

We witch you a Happy Halloween campaign!

What are the best marketing tips for Halloween?

Use appropriate themed creatives, layouts, messages and hashtags to reach your audience in a multichannel marketing strategy.

Does Halloween affect marketing sales?

It does! Halloween is a big event that drives high revenue to marketers. A staggering number of $10.14 billion is expected to be spent on this event in 2021.