6 Amazing Influencer Marketing Tools

Aug 24, 2021 | Articles

Roberta Cilento

Roberta Cilento

Contributor

You can love or hate them, but influencer campaigns are one of the trending topics of 2021. And, because this strategy is a trending topic, many tools are popping up on the market. Do you know what are the most useful influencer marketing tools? Let’s find out!

If you are not familiar with this kind of campaign, or if you don’t know how the ‘influence’ works, check out our previous article here, we replied to the most common queries.

This week we want to focus our attention on Influencer Marketing benefits for brands and on specific tools that can help you manage this kind of campaigns. 

Let’s focus again on its definition, according to Wikipedia, Influencer Marketing is:

a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

What are the benefits for your brand?

Influencer Marketing is indisputably a hot topic. Are the benefits real for brands? How can you measure them? 

We’ve selected for you 7 interesting benefits that you should keep in mind: 

  • Building trust and credibility

Influencer Marketing campaigns help your brand build trust and credibility.

  • Reaching new audiences

Your brand has its own target, influencers have their audience. If you put them together, your brand and your product/service will be discovered by a broader audience. It’s definitely a nice way to expand your target.

  • Creating partnerships

These new relationships with celebrities and ‘viral-people’ are important and useful for both: Influencers will spread and promote your brand and they will receive lots of benefits from your business.

  • Driving conversations

Influencers have the power to get their followers to focus their attention on a specific product or service. Is there a better way for your target audience to discover your business and the services/products you are offering?

  • Increasing brand awareness

Increasing your visibility and reaching a broader audience ultimately means increasing brand awareness too.

  • Offering high-value content

Sometimes we lack ideas, sometimes we don’t have budget or time, sometimes Instagram or Facebook algorithms limit our reach. 

A collaboration with an influencer is an amazing way to push your social media strategy. They will produce fresh and new content that will improve your strategy and social image.

Influencer marketing tools: 7 amazing ones to measure your campaigns

Ok, now you know how useful influencer marketing is. But what about the tools? How can you measure the effectiveness of your campaigns? And how can you find the right influencers?

Let’s have a look to these 7 amazing tools:

Ninja Outreach

Create effective Influencer Marketing campaigns by filtering through millions of influencers insights to find the one that captures your target audience’s attention.

Buzzsumo

Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.

Pitchbox

With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds.

GRIN

Grin is an all-in-one relationship management platform for cultivating an authentic influencer network—and a more valuable brand.

Upfluence

Upfluence helps you to find influencers for your brand, monitor campaigns, and generate sales through more authentic partnerships.

NeoReach

Neoreach provides best-in-class search, data management, and tracking with enterprise-grade analytics.

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With our quote we want to remember that #KPIs are important, but you don’t have to be obsessed with them 😌 Your posts cannot go viral immediately and you cannot double your results in one week. Keep calm and work step by step on your strategy. Your efforts will be rewarded 💪

Last week we talked about Social Media Advertising. Today we want to introduce you to another interesting topic: #socialmedia #KPIs 📈

Do you know what are the main KPIs for reach? And the ones for conversions and engagement? 📲

More in our latest blog article! 📰🔻

There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts
and posts 📲
📣 Do you wanna know more? Check out our new article: https://blog.bucksense.com/articles/a-quick-guide-to-social-media-kpis/

#socialmedia #kpi #socialmediaads #reach

Happy new week everyone! 👋☀️
Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝
If you wanna learn more, just follow us! 👩‍💻

#socialmedia #kpi #socialmediaads #socialmediaadvertising

Have you noticed it? When interested in something, people search for that product on #Instagram 📱 That's why Instagram -and in general #socialmedia- is a really powerful asset for brands 🛍️

If you haven’t done it yet, take a look at our latest article! Happy Friday 🎉

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2 days ago

Bucksense
There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts and posts 📲📣 Do you wanna know more? Check out our new article: ow.ly/nn0Q50GcOQE ✍️#socialmedia #socialmediatips #marketing#digitalmarketing #KPI #keyperformanceindicator#socialmediaads #socialmediaadvertising #Reach ... See MoreSee Less
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2 days ago

Bucksense
Happy new week everyone! 👋☀️Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝If you wanna learn more, just follow us! 👩‍💻#socialmedia #KPI #keyperformanceindicator #socialmediaads #socialmediaadvertising ... See MoreSee Less
View on Facebook

6 days ago

Bucksense
Have you noticed it? When interested in something, people search for that product on #Instagram 🔍📱 That's why Instagram -and in general social media- is a really powerful asset for brands 🛍️💪If you haven’t done it yet, take a look at our latest article before the weekend is here: ow.ly/4SlX50GaWaM - Happy Friday! 🎉#socialmedia #socialmediaadvertising #contentmarketing #brandtips #content #socialmediatips ... See MoreSee Less
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