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Self-Service: the bridge between publishers and advertisers
When it comes to innovation in digital advertising, self-service is king. More and more digital...
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Data storytelling – how to do it
Many businesses spend a significant amount of time and money generating data to measure their...
- SEO
- Content Marketing
- Design & UX
- MarTech
Branded Keywords– The Key to Assigning Budget
In this competitive environment, it’s crucial for any business to develop a solid marketing...
How to build great brand experiences via data-driven content
Data has been central to marketing strategies in the last few years with good reason. Data can...
Typography – 7 tips and tricks to improve
Most people think about colors, images, logos and layouts when we talk about “design”? However,...
Business intelligence: What it is and how to succeed at it
You have probably heard them a thousand times, but maybe you are not quite sure about the meaning...
- Social Media
- Digital Marketing
- DEM
- Programmatic
Social selling: 5 Benefits And 5 Helpful Tips
Social selling is becoming more popular, though some marketers are not sure what it involves and...
Customer journey mapping – A guide
It’s human nature to seek more information after seeing an ad or promotion, particularly...
DEM – all You need to know about direct email marketing
Direct email marketing (DEM) is one of the most important disciplines in digital marketing....
Programmatic opportunities in times of crisis
Times of uncertainty and fear very often lead to budget cuts or at least to overly cautious...
- Data & Analytics
- eCommerce
- Brand Strategy
- Marketing Strategy
Use CRM data to improve your social campaigns
Social media has become an indispensable part of any marketing strategy. That’s why there are...
E-commerce strategy – 5 deadly mistakes To avoid
If you are planning to build an e-commerce site for your business, it’s equally important to know...
Hotel Branding: Shaping Your Brand Identity
As a hotelier, have you ever thought of your hotel as a brand? It’s not only a case of...
Sales psychology online and offline
Strategic use of psychological techniques can be incredibly useful for businesses and marketers,...
