You can love or hate them, but influencer campaigns are one of the trending topics of 2021. And, because this strategy is a trending topic, many tools are popping up on the market. Do you know what are the most useful influencer marketing tools? Let’s find out!
If you are not familiar with this kind of campaign, or if you don’t know how the ‘influence’ works, check out our previous article here, we replied to the most common queries.
This week we want to focus our attention on Influencer Marketing benefits for brands and on specific tools that can help you manage this kind of campaigns.
Let’s focus again on its definition, according to Wikipedia, Influencer Marketing is:
a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
What are the benefits for your brand?
Influencer Marketing is indisputably a hot topic. Are the benefits real for brands? How can you measure them?
We’ve selected for you 7 interesting benefits that you should keep in mind:
- Building trust and credibility
Influencer Marketing campaigns help your brand build trust and credibility.
- Reaching new audiences
Your brand has its own target, influencers have their audience. If you put them together, your brand and your product/service will be discovered by a broader audience. It’s definitely a nice way to expand your target.
- Creating partnerships
These new relationships with celebrities and ‘viral-people’ are important and useful for both: Influencers will spread and promote your brand and they will receive lots of benefits from your business.
- Driving conversations
Influencers have the power to get their followers to focus their attention on a specific product or service. Is there a better way for your target audience to discover your business and the services/products you are offering?
- Increasing brand awareness
Increasing your visibility and reaching a broader audience ultimately means increasing brand awareness too.
- Offering high-value content
Sometimes we lack ideas, sometimes we don’t have budget or time, sometimes Instagram or Facebook algorithms limit our reach.
A collaboration with an influencer is an amazing way to push your social media strategy. They will produce fresh and new content that will improve your strategy and social image.
Influencer marketing tools: 7 amazing ones to measure your campaigns
Ok, now you know how useful influencer marketing is. But what about the tools? How can you measure the effectiveness of your campaigns? And how can you find the right influencers?
Let’s have a look to these 7 amazing tools:
Create effective Influencer Marketing campaigns by filtering through millions of influencers insights to find the one that captures your target audience’s attention.
Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.
With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds.
Grin is an all-in-one relationship management platform for cultivating an authentic influencer network—and a more valuable brand.
Upfluence helps you to find influencers for your brand, monitor campaigns, and generate sales through more authentic partnerships.
Neoreach provides best-in-class search, data management, and tracking with enterprise-grade analytics.
What is the future of influencer marketing?
Contrary to popular belief, influencer marketing is expected to grow in 2022. Small influencers, especially, will gain importance for brands to increase authenticity and their engagement with their clients.
Is influencer marketing effective?
Yes, it can be effective if you choose the right influencers. People have become saturated with the influencer market and it’s hard to build trust, that’s why you need to carefully plan your strategy and focus on quality instead of quantity.