How is artificial intelligence changing digital marketing?

Nov 10, 2021 | Articles

Roberta Cilento

Roberta Cilento

Contributor

Artificial Intelligence

The name sounds like science fiction: Artificial intelligence (commonly known as AI), but this technology is here to stay and it will surely transform digital marketing.
But how? Will it be a threat or an ally for marketers?

This week we analyze all its pros but firstly, let’s clarify what we are talking about.

Do you know what AI is? In case you are about to get confused… Although the names sound similar, AI and business intelligence are two different things. If you want to refresh that last concept, here is what you should read.

But let’s get back to AI:

AI is an area of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that thinks, responds and performs tasks based on the data that is being fed into it, just like humans do.

Source: smartinsights.com

6 benefits of Artificial Intelligence for Digital Marketing

  • Optimization of campaigns

AI can optimize marketing campaigns. It can also eliminate the risk of human error.

  • Chatbots

They are AI-powered systems that communicate with humans using real-time, originally generated responses. Chatbots are essential for customer experience.

  • Predictive Analytics

Using machine learning and big data analysis, AI is able to provide businesses with very accurate insights.

Artificial Intelligence
  • AI-driven content marketing

AI is developing the ability to take care of the content generation process, creating texts and images.

  • CRM

Artificial Intelligence can target customers with personalized promotions and offers.

  • Influencer Marketing

AI is able to identify micro-influencers that are most likely to suit specific brands and audiences.

And, if you are working on your influencer marketing campaign and you donโ€™t know how to search for the best Influencers in your niche, just try these tools.

AI and first-party data: A winning partnership

One of the many advantages of AI is its capacity to improve audience targeting. If businesses learn how to use it and how to place it side by side with their first-party data, they can see considerable improvements in the results of their campaigns.

Letโ€™s see how they can work (and perform) together:

  • AI and calls

People prefer to phone a brand when they need specific information.

These calls may be converted into rich first-party data with actionable insights using AI.

  • Customer’s preferences

AI can employ first-party data to present material or information suited to customer’s preferences.

Amazing, right?

  • Chatbots

Conversations that clients have with chatbots can help to understand if you are selling the right product to the right consumer.

Artificial Intelligence

This is also a good reason to get a chatbot for your ecommerce. But, if you still have doubts, you can find more good reasons here.

AI: Will it be a threat or an ally for marketers?

According to semrush.com, more than 80% of retail executives expect their retail companies to adopt AI-powered intelligent automation by 2027.

Should marketers be worried about it?

If we analyze all the benefits and changes that AI brings to us, we will definitely say that this technology is here to help us work better and more efficiently, but we should know how to use it. As Amit Ray says:

As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.

From “from Mindfulness Meditation for Corporate Leadership and Management”

We should remember that, just “artificial” is not enough. Even if AI is growing up quickly, โ€˜humanโ€™ emotional intelligence is still fundamental to make better use of these new technologies.

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Amazing, right? ๐Ÿ›๏ธ๐Ÿคณ
Learn more about User Generated Content in this week's blog article: https://blog.bucksense.com/articles/how-to-leverage-user-generated-content/ ๐Ÿ”—

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The most fabulous and amazing season of the year is coming!๐ŸŽ„Are you ready to launch your #Christmas campaigns soon? BTW, do you know how to leverage #UserGeneratedContent to improve the results of your Christmas digital marketing campaigns? ๐Ÿคณ
Learn more in our latest blog post!

Inspiration comes in many ways and from different sources! โœจ
For example, Instagram, right? The most visual social network is also an awesome source of Christmas shopping ideas
๐ŸŽ…๐Ÿป๐Ÿ›๏ธ Thatโ€™s why brands should not miss the chance to leverage UGC: http://ow.ly/nWJr50GZ8lc

Do you know what UGC means? No? This week weโ€™ll talk about User Generated Content and how to use it in your Christmas campaigns ๐Ÿคณ๐Ÿ“ฑ Letโ€™s start with the definition, donโ€™t miss our new post! ๐Ÿ˜Š

#UGC #usergeneratedcontent #socialmedia #content #socialmediatips #digitalmarketing

Friday, Black Friday! ๐Ÿ–ค
Before you start enjoying this crazy shopping day, take a look at the stats! ๐Ÿ›๏ธ๐Ÿ“ˆ

#socialmedia #blackfriday #cybermonday #performance #brandtips #strategy #content #socialmediatips #marketing #digitalmarketing #creativeideas #marketingideas #fridayfact

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