MarCom: marketing as part of your communication strategy
For any brand, communication is a large part of their business strategy. Communication specialists...
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Author: Erica Rodriguez
DEM – all You need to know about direct email marketing
Direct email marketing (DEM) is one of the most important disciplines in digital marketing....
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Data-driven marketing strategy – 6 reasons why
When you see the term “data-driven marketing,” you probably think about numbers,...
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Marketing strategy – How to integrate search, social, display and SEO
Digital marketing is full of different specialties that can be hard to master. That’s why...
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Private Data Networks: Learning How to Navigate a Cookieless World
With the gradual phasing out of third-party data and the rise of first-party data, some brands...
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