Why Community Management Is Important For Your Brand

Aug 17, 2021 | Articles

Roberta Cilento

Roberta Cilento

Contributor

How many times have you read that Community Management is fundamental to maintain your brand’s reputation? 

But what exactly means Community Management? 

According to revive.social.com:

Community Management is the process of diving deep into your audience, interacting with them directly, and bringing them together so they can interact with each other. Along the way, you’ll be able to build loyalty and customer satisfaction.

Why does community management matter?

If an effective content strategy is fundamental to engage your audience, Community Management is essential to maintain it, build trust in your brand and ‘humanize’ your business. 

Community Management is not only a matter of customer support. The goal is to prove that your brand is also human, one that cares about its audience, interacts with its followers, fans and customers and builds authentic relationships. 

In the information era, it’s not only a question of how to sell a product or a service, but how to communicate it, which values are connected with your product/service, how to make your customers fall in love with your business and how to differentiate your brand from all the others in the market. 

Managing your community will help you understand the importance of social listening too.

You will need to reply to all questions and doubts of your audience, but also listen and monitor what the ‘Internet’ says about your brand, intercepting trending topics and identifying possible growth opportunities.

5 killer tips for an effective community management

Plan ahead your content

Plan ahead your weekly materials and topics, so you can have content coming out reliably at all times.

Build your community

Create interest in your product/service. Build up your community.

Stay in touch

Interact with your audience, build an emotional connection with them.

React on time

Reply to all the comments in real time if possible.

Listen to your audience

Understand what is important to your target audience.

7 amazing tools:

Hootsuite

This tool will help you to manage multiple networks and profiles and measure your campaigns.

Canva

It will help you create beautiful designs & share them with your team.

SproutSocial

SproutSocial offers deep social media listening and analytics, social management and customer care.

TweetDeck

A powerful Twitter tool for real-time tracking, organizing, and engagement.

Google Drive

This is the perfect resource to keep all of your documents, and schedules in one place, accessible from any device at any time.

Flipboard

It’s a news aggregator and an excellent tool for collecting the news relevant in your industry.

Bitly

It’s a Free URL shortener that will help you to create perfect URLs for your business.

Follow us:

With our quote we want to remember that #KPIs are important, but you don’t have to be obsessed with them 😌 Your posts cannot go viral immediately and you cannot double your results in one week. Keep calm and work step by step on your strategy. Your efforts will be rewarded 💪

Last week we talked about Social Media Advertising. Today we want to introduce you to another interesting topic: #socialmedia #KPIs 📈

Do you know what are the main KPIs for reach? And the ones for conversions and engagement? 📲

More in our latest blog article! 📰🔻

There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts
and posts 📲
📣 Do you wanna know more? Check out our new article: https://blog.bucksense.com/articles/a-quick-guide-to-social-media-kpis/

#socialmedia #kpi #socialmediaads #reach

Happy new week everyone! 👋☀️
Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝
If you wanna learn more, just follow us! 👩‍💻

#socialmedia #kpi #socialmediaads #socialmediaadvertising

Have you noticed it? When interested in something, people search for that product on #Instagram 📱 That's why Instagram -and in general #socialmedia- is a really powerful asset for brands 🛍️

If you haven’t done it yet, take a look at our latest article! Happy Friday 🎉

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Bucksense
There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts and posts 📲📣 Do you wanna know more? Check out our new article: ow.ly/nn0Q50GcOQE ✍️#socialmedia #socialmediatips #marketing#digitalmarketing #KPI #keyperformanceindicator#socialmediaads #socialmediaadvertising #Reach ... See MoreSee Less
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2 days ago

Bucksense
Happy new week everyone! 👋☀️Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝If you wanna learn more, just follow us! 👩‍💻#socialmedia #KPI #keyperformanceindicator #socialmediaads #socialmediaadvertising ... See MoreSee Less
View on Facebook

6 days ago

Bucksense
Have you noticed it? When interested in something, people search for that product on #Instagram 🔍📱 That's why Instagram -and in general social media- is a really powerful asset for brands 🛍️💪If you haven’t done it yet, take a look at our latest article before the weekend is here: ow.ly/4SlX50GaWaM - Happy Friday! 🎉#socialmedia #socialmediaadvertising #contentmarketing #brandtips #content #socialmediatips ... See MoreSee Less
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