eCommerce tips to maximize your Christmas sales – Part II

Dec 21, 2020 | Articles

Andrea Burgueño

Andrea Burgueño

Contributor

Like we were saying last week, it’s almost Christmas! So here are the last ecommerce tips to maximize your Christmas sales. Keep reading, because you still have some time left to prepare for one of the most important sales events of the year!

Think about your team

Yep. Not the kind of tip you were expecting to read? Well, sometimes we all go to the nitty gritty of it and focus on very practical ecommerce aspects, forgetting about the human factor. That’s why we are here: to remind you about all the important things you need to keep in mind in order to skyrocket sales this year.

It’s been a tough year. Your employees need support and motivation and you can deliver both by:

  • Dedicating some extra time to review details with them
  • Creating positive shared experiences
  • Celebrating wins
  • Encouraging them to take holidays and breaks as soon as they can
  • Offering training and possibilities to keep growing

Think about your customers

The same applies to your customers: tough year for everyone. So, maybe they need something else from you apart from great products and amazing service, right? Inspiration, support, positive vibes and maybe, some little changes.

Because the world has changed, people won’t be able to celebrate Christmas as usual. Products, services, little details or giveaways that show some empathy and understanding will be highly appreciated. It is not necessary that you change your entire catalogue of products, just show them that you know what they need.

Keep in mind that the situation is exceptional

This means various things: from working even more on team building to reorganizing your stock.

Because most people won’t be keen or able to leave the house on a Christmas shopping expedition, online sales are predicted to keep growing this season. So, it is very important that you identify your best- sellers and keep them stocked! Just make sure you don’t run out of them.

Transform your search bar into a gift finder

It is a simple UX change that will make a huge difference for your customers. Especially for the new ones, who probably landed on your site looking for a Christmas present.

Use your filter options (gender, size, colour, fabric etc.) to allow customers to personalize their experience, fast-track their purchasing journey and find exactly what they are looking for.

Don’t use aggressive popups

Popups can be great for increasing conversions sometimes. But on mobile, they can become a real problem, making navigation pretty difficult and tedious. So, when you optimize your website, try to make sure that your popups and overlays are only displayed on desktop.

Sell solutions, not items

A great way to show how your products make your customers’ lives easier is by showing it in use. This works for almost every product. You just need to make the right use of images.

Think about Christmas decoration, for example. Is it something really practical? No, not really, right? But showing a lovely, warm, cozy living-room where the Christmas spirit is everywhere is a way to tell people that:

  1. Your products can make their homes much nicer in this time of the year
  2. Your products can make them happy by creating a nice environment where they feel happy and comfortable.

Do some keyword research

Adjust your keywords and bids to the Christmas period to avoid being left behind by your competitors. Trends and Keywords change and bids are usually higher.

Create some Christmas PPC campaigns on Google and social media and use those keywords in your SEO too.

Create a gift guide

Pick your best-selling products and the ones that could be complementary and work on really nice editorial content to showcase them. You can do this on a simple landing page or use your blog for something more elaborate.

Don’t forget to use your social media as part of your strategy.

Dedicate more time and effort to work on your content marketing strategy

Content marketing is a great way to showcase your products (we’ve just given you an example of how to do it), to let your customers know your company better and to create a cohesive experience across media and devices. It is also a friendly way to connect with users and to increase engagement.

Focusing on content marketing will allow you to share your Christmas spirit with all your potential customers and to guide them through all your products leveraging storytelling and therefore emotions.

Don’t forget the “after Christmas” period

Did Santa bring you what you wanted? Maybe that’s the case of a lot of people. So, why don’t you offer a great discount on all the products that you want to sell quickly?

Also, double down on your most successful campaigns and leverage owned channels to cross-sell the rest of your products.

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