Hotel Branding: Shaping Your Brand Identity
As a hotelier, have you ever thought of your hotel as a brand? It’s not only a case of...
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Category: Brand Strategy
Brand community – All you need to know
Have you ever shared your opinion about a product on social media? How about joining a...
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Brand lift strategy – Your essential guide
Sometimes, marketing tools are not enough to measure the qualitative aspects of your digital...
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7 Tips for Strong Corporate Branding
Corporate branding is one of the most fundamental aspects of any business. After all, it...
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Marketing and pride month – a guide for brands
June is Pride month and more marketers use the opportunity to advocate for LGBTQ+ rights. They...
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Buying virtual real estate in the metaverse: an opportunity for brands
Would you buy a plot of land in the metaverse? Would you invest millions of dollars in virtual...
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How to develop an original brand identity successfully
Many businesses still struggle to develop a unique brand identity, mostly because this means...
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Brand relationship in a consumer-first world
Brand relationship between business and has experienced enormous changes in recent years. The...
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Gen Z and brand expectation – the ultimate guide
Sometimes it’s hard to know how to choose the right tone or the right content. No matter how...
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Mobile in-app: Why advertisers shouldn’t miss the opportunity
More than 50% of the world’s population owns a smartphone and most of these people use apps they...
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