Andrea Burgueño, Author at Bucksense

How to leverage first-party data in programmatic strategies

Feb 14, 2023 | All Articles

As we move towards a cookieless future, first-party data is going to become brands’ and marketers’...

Apr 19, 2022 | Brand Strategy

Would you buy a plot of land in the metaverse? Would you invest millions of dollars in virtual...

When days grow longer and warmer, you know summer is around the corner. That’s great news –...

We’ve already written about marketing automation for small businesses, but choosing the...

With the number of communication channels constantly growing, marketing automation is a must for...