SEO Tools: Why You Should Use Them

Aug 12, 2021 | Articles

Roberta Cilento

Roberta Cilento

Contributor

SEO: What is it? And what are SEO tools? Why are they important? 

SEO is a method used to improve a website’s ranking in search engines such as Google, Yahoo or Bing. 

According to Wikipedia:

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.

If some weeks ago, we talked about SEO for ecommerce, key tactics for a flawless e-commerce SEO strategy and about SEO and web development, this week we will focus our attention on the importance of SEO tools.

Many marketers still ignore it, but having access to powerful and easy to use SEO tools will make your SEO strategy stronger and more effective.

What are the most important reasons to use professional Marketing instruments? 

We have collected for you 6 brilliant reasons, have a look: 

Professional instruments will speed up the SEO process

Tools are faster than us collecting and processing information.

Finding high-converting keywords for your Content Marketing

SEO tools help you to identify the right keywords and industry terms that have decent search volume and low competition.

Tracking SEO progress & Key Performance Indicators (KPIs)

Key Performance Indicators, such as traffic, conversions, rankings can be difficult to search manually. Professional instruments will help you to identify the best KPIs.

Communicating clear ROI to your clients

Your clients want to see not only an increase in traffic but also in sales. Professional tools make it evident what’s working and what isn’t.

SEO tools will help you to gain valuable Insights about your competitors

Many instruments allow you to dig into your competition’s SEO strategy.

Searching for possible optimization

SEO tools can also tell you if your site is already ranking for but where some added optimization could make a huge difference.

Saving time on manual SEO auditory

In-depth auditory needs hours and money to generate by hand. Using SEO tools you can save money and time while delivering  better quality of results.  

What are the best SEO tools?

Check these 6 useful ones and let us know if you like them, or if you use others:

Google Analytics 

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Ahrefs

Ahrefs is an all-in-one SEO toolset, with free learning materials and a passionate community.

Google Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

Jaaxy

Jaaxy is a keyword and research platform that was developed by affiliate marketers for affiliate marketers.

Ubersuggest

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Moz

Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

We want to close this article with a funny but wise quote: 

“The best place to hide a dead body is the second page of Google Search”.

Follow us:

With our quote we want to remember that #KPIs are important, but you don’t have to be obsessed with them 😌 Your posts cannot go viral immediately and you cannot double your results in one week. Keep calm and work step by step on your strategy. Your efforts will be rewarded 💪

Last week we talked about Social Media Advertising. Today we want to introduce you to another interesting topic: #socialmedia #KPIs 📈

Do you know what are the main KPIs for reach? And the ones for conversions and engagement? 📲

More in our latest blog article! 📰🔻

There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts
and posts 📲
📣 Do you wanna know more? Check out our new article: https://blog.bucksense.com/articles/a-quick-guide-to-social-media-kpis/

#socialmedia #kpi #socialmediaads #reach

Happy new week everyone! 👋☀️
Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝
If you wanna learn more, just follow us! 👩‍💻

#socialmedia #kpi #socialmediaads #socialmediaadvertising

Have you noticed it? When interested in something, people search for that product on #Instagram 📱 That's why Instagram -and in general #socialmedia- is a really powerful asset for brands 🛍️

If you haven’t done it yet, take a look at our latest article! Happy Friday 🎉

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2 days ago

Bucksense
There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts and posts 📲📣 Do you wanna know more? Check out our new article: ow.ly/nn0Q50GcOQE ✍️#socialmedia #socialmediatips #marketing#digitalmarketing #KPI #keyperformanceindicator#socialmediaads #socialmediaadvertising #Reach ... See MoreSee Less
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2 days ago

Bucksense
Happy new week everyone! 👋☀️Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝If you wanna learn more, just follow us! 👩‍💻#socialmedia #KPI #keyperformanceindicator #socialmediaads #socialmediaadvertising ... See MoreSee Less
View on Facebook

6 days ago

Bucksense
Have you noticed it? When interested in something, people search for that product on #Instagram 🔍📱 That's why Instagram -and in general social media- is a really powerful asset for brands 🛍️💪If you haven’t done it yet, take a look at our latest article before the weekend is here: ow.ly/4SlX50GaWaM - Happy Friday! 🎉#socialmedia #socialmediaadvertising #contentmarketing #brandtips #content #socialmediatips ... See MoreSee Less
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