In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics for a flawless e-commerce SEO strategy. Ready?
1. Leverage Amazon and Google suggest for keyword research
What do most people when they intent to buy something? They Google it or they go straight to Amazon and look for it. So the fist and easiest step of your keyword research is literally this one: go to Amazon and insert the name of the object you want to sell. See all these options??? They look exactly like the ones Google suggests when you search for a product right? Well, that’s the info you need to start working on your SEO strategy.
You can take all these ideas and list them in a spreadsheet or be more efficient and use the Amazon keyword tool.
2. The classic competitor research
Yes, you are not free from this, I am afraid. So get ready to make a list of your competitors and start “stealing” their keywords. You can use a tool like Ahrefs for that or just search for a keyword in Google, choose your main competitors and analyze the categories and products of their websites. This will be key for you to plan your e-commerce SEO strategy.
Make sure you are using only the keywords that apply to your business and that you have set up breadcrumbs properly. How would you know that?! Easy! If you’ve done it correctly, then your URLs should look like that: site.com > category > subcategory.
3. Are you using the right keywords?
There is a way to know it. If you have not used Ahrefs or some other SEO tool, you probably don’t really know for sure whether your keywords are the right ones. Well, this can be tested.
I’m sure you have heard about Google’s Keyword Planner, but if you have not, let me tell you that you are going to love it. Although it does not give you the keyword difficulty, you can clearly see data for search volume and CPC (keep in mind that a high CPC indicates a high buyer intent).
Now try to organize data based on volume, buyer intent and difficulty (if you have that data) and you’ll have the list of keyworkds to work with.
4. Is your site architecture correct?
Keywords are really useful to organize your site too. Why? Because they are the basis of your category and product pages and therefore, the basis of the navigation of your site too.
So here what you need to do:
- Your site should be simple
- It should be scalable
- Navigation from a page to another should take less than three clicks
5. On-page SEO and content marketing should be aligned
Quality content can get you loads of external backlinks. Then you can funnel that link authority from your content to your product and category pages. That’s why you have to take care of on-page SEO for:
- Category pages
- Product pages
- Blog content
Now, before you keep moving forward with your e-commerce SEO strategy, let me tell you something very important: e-commerce websites should focus on reviews and images.
But that’s not all…
If you want to know how to work on your category and product pages, how to improve your blog, produce great content, check the SEO of your site and more, just don’t miss our next articles!