The Black Friday ecommerce guide for beginners

If you are new to the ecommerce world, probably now it's a bit too late to work on the best Black Friday strategy ever, but there are still few things that you can do to get the most out of it. From...

Why customer accounts are essential to 1-click purchases

Designing a 1-click purchase flow seems to be a very basic thing. However, when Amazon first implemented this idea the rules of the game changed forever. Amazon's philosophy was to focus on the...

SEO and web development. Why only one agency?

Even though SEO and web development and design seem to be very different things, they are closely related. Therefore, companies that externalize these tasks assigning them to many different...

What is business intelligence and why is so important?

You have probably heard them a thousand times, but maybe you are not quite sure about the meaning of these magical words: business intelligence. Today we are going to clear all your doubts. What is...

How mobile-first design can improve checkout experience

No matter how much you've worked on your e-commerce, if your mobile checkout is bad, it will be very hard for you to sell anything. Let's admit it: the checkout is the most important part of an...

5 Key tactics for a flawless e-commerce SEO strategy

In our previous article, we talked about why SEO is so important to generate organic traffic. Also, we went through the basics of SEO for e-commerce. Today we are going to explore the key tactics...

SEO for ecommerce. A quick guide for beginners

You have been working really hard to set up your ecommerce, but you still don't see much traffic. Don't worry, you are not alone. Getting more traffic is a priority for most online business owners...

How to set up your online store step by step

E-commerce sales are expected to make up 17.5% of retail sales worldwide by next year. Sounds promising, right? However, many businesses still don't have a website. If you are one of them,...

How to start your e-commerce business on the right foot

There is no doubt that the e-commerce industry is booming. So, if you have been thinking about launching your own project, this is definitely a great time to do it. And if you are still a bit in the...

How to promote your content across all types of media

If you are creating great content, but you still don't see the results you were expecting, don't worry. You are not alone. Marketers often focus on building a great content marketing strategy, but...
6 steps to create a professional digital marketing plan

6 steps to create a professional digital marketing plan

Maybe you have decided that it is time to work on your online strategy after years of taking advantage of the many wonders of offline marketing. Or maybe you are just starting your business and you are thinking about advertising on all social channels. Why not? We are...

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Brand equity or why identity still matters the most

Brand equity or why identity still matters the most

Brands and marketers are used to reading all sorts of studies saying one thing and the opposite. Every once in a while there is a new theory, method or tool that intends to turn the advertising world upside-down. However, there will always be facts, truths and tricks...

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Brand-consumer relationships in a consumer-first world

Brand-consumer relationships in a consumer-first world

The relationship between brands and consumers has experienced enormous changes over the past few years. The times when brands used to tell consumers what they needed or wanted are over. People know exactly what to buy because they ask questions, google products, read...

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What GenZ expects from brands. The ultimate guide

What GenZ expects from brands. The ultimate guide

Sometimes it's hard to know how to choose the right tone or the right content. No matter how careful they are, brands have it difficult to please everybody. Finding the balance between hyperindividualization and messages that sounds right to many different people is...

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How to create the perfect digital marketing plan

How to create the perfect digital marketing plan

Whether you've decided to take a step forward and build your own company or just need to redefine your goal and strategy to adapt to the current situation, here is all you need to know to create the perfect digital marketing plan. Grab a cup of coffee, take some time...

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How to fight adversity with innovation

How to fight adversity with innovation

In a dramatic turn of events, a new virus suddenly hits the world and we find ourselves trying to decide how to live from now on. What to do with everything that we planned. How to build a new reality where that, what we used to do, is still valid and valuable. The...

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From the digital to the in-house revolution

From the digital to the in-house revolution

Before digital marketing became the next big thing, the advertising environment was overcrowded. It was in need of alternatives until, literally, 5 or 6 years ago. This, along with the general digitalization of our lives, led to an increase in online advertising...

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Breaking the single channel dependency cycle. Part II

Breaking the single channel dependency cycle. Part II

One of the most difficult things of promoting a brand or a product is to design communication and advertising strategies. In other words: to establish a real connection between the brand and its customers. We live in a very complex world where different virtual...

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Breaking the single channel dependency cycle. Part I.

Breaking the single channel dependency cycle. Part I.

A very common mistake among brands of all sizes is focusing on the single channel that is working for them. If you have done this too, you might be wondering why this is the wrong thing to do. Isn’t it actually logical to make decisions based on certainties? After...

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Programmatic opportunities in times of crisis

Programmatic opportunities in times of crisis

We are going through times of uncertainty and fear. Situations like this very often lead to budget cuts or at least to newly cautious strategies. However, all of them involve marketers and advertisers limiting their spending. Advertisers and marketers are looking for...

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