From the digital to the in-house revolution
Before digital marketing became the next big thing, the advertising environment was overcrowded....
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Author: Erica Rodriguez
Breaking the single marketing channel dependency cycle. Part III
In previous articles we have discussed the dangers of single-channel dependency and that a single...
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Single channel dependency – breaking cycle. Part II
One of the most difficult parts of promoting a brand or a product is designing communication and...
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Breaking the single channel dependency cycle. Part I.
A very common mistake among brands of all sizes is focusing on the single channel that is working...
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Programmatic opportunities in times of crisis
Times of uncertainty and fear very often lead to budget cuts or at least to overly cautious...
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