Planning a good SEO campaign is crucial for your digital marketing strategy. But being able to see and clearly present the results is equally important, which brings us to data visualization.
The benefits of visualizing your results
Displaying data in a clear and visually appealing way by using elements such as graphs, maps or charts is beneficial for your marketing and business strategies. It allows you to summarize all of your data and convert large amounts of information into insights.
With these analyzed insights, you can identify patterns and trends and turn complex processes into simpler ones. In short, data visualization makes decisions, issues and opportunities easier to see and act on – saving a lot of time for your marketing team!
Using data visualization for your SEO strategy
Data visualization should not be only about making the info more digestible for your clients and other stakeholders. It can also help you optimize your SEO. The key is to focus on keywords.
Keyword research
The first step should be creating a pre-list of keywords based on what your competitors have used. With this, you can have an overview of what keywords are being used most in your field.
Keyword search volume
Keywords are the heart of SEO, that’s why it’s important to select the ideal keywords that will improve your strategy. For that, you can look for the estimated search volume of your keywords and the related keywords using different tools.
Having this info is incredibly useful as it shows which keywords are more competitive than others.
Keyword competitiveness
You can estimate the value of each keyword with the Key Effectiveness Index or KEI. It allows you to measure the performance and effectiveness that keywords have in search engines. It also helps you find valuable keywords that you may have missed in the first step.
Select the keywords
Next, you can create a list of potential keywords to analyze and arrange in different categories with their respective KEI and volume estimates.
Arranging the data this way allows you to see the results more easily and select the keywords that suit your strategy the best. Less competitive keywords give you a bigger chance of ranking in those keywords, while highly competitive ones are more expensive but have higher traffic. Just remember that it’s important to find a balance.
This is just a starting point. If you’d like to know more about data visualization and SEO strategies, see our related posts.
What are the benefits of data visualization in SEO?
It allows you to summarize the data and extract insights that are easier to understand, so it saves a lot of time that can be used for other activities.
How do you use data visualization in SEO?
The ideal way to use data visualization is focusing on keywords. Selecting and rearranging them according to factors such as volume and effectiveness can give you a glimpse of your strategy and your results.
What is data visualization?
Data visualization refers to the representation of data in a visual way, such as graphics, maps or charts. It helps marketers to process the information in an easier and more clear way.
Is data visualization useful for SEO?
Yes, it definitely is. With the huge amount of keywords used in a SEO strategy, data visualization comes in handy, as it can tell you information about which keywords are more competitive and their volume.
