Data-Driven Marketing – The essentials #3
In previous articles, we’ve looked at how to source and recognize good data and how to establish...
Read More
Category: All Articles
Marketing trends to watch right now
Technology and culture are constantly adapting and changing so it pays to keep an eye on what’s...
Read More
Social listening and its benefits
Why are 62% of organizations using social listening to enhance audience understanding? Because it...
Read More
Boomers, Gen X, Millennials and Gen Z – Your marketing guide
We’re all now familiar with the different generations. Maybe you’ve seen the TikTok videos showing...
Read More
Data-driven marketing – The essentials #2
We’ve considered how to choose good data in another post. Here, we look in more detail at what you...
Read More
Data-driven marketing – your essential guide #1
How do you know if your marketing strategy is working? If it isn’t, do you know why? Maybe...
Read More
Data storytelling – how to do it
Many businesses spend a significant amount of time and money generating data to measure their...
Read More
AI and how it can benefit your business
Artificial Intelligence (AI) has been in the news recently thanks to the amazing capabilities (and...
Read More
Social media conversions – some tips for improvement
The first thing to say is that most users come to social media platforms for leisure, information...
Read More
Effective social media content – your guide
We’ve written about choosing the best social media platform for your brand here, and how to write...
Read More
How to use storytelling in your marketing
The last few years have seen a lot of emphasis on storytelling in marketing as if it were a new...
Read More
Social media platforms – the best ones for for your brand
Most brands want to be on social media. In fact, one of the first marketing steps new brands make...
Read More
