As the use of AR becomes more widespread, agencies, tech and marketing partners start to include it in their strategies. Bucksense is not an exception. During the past few years, we have been working on many different projects involving the use of AR and we actually thought that it would be interesting to share some insights with you. So, here is how to leverage AR to boost your ecommerce business. Are you ready?
What is actually AR?
Good question. Although most of us know what AR means, not everyone finds it easy to define it.
According to Oxford Languages, augmented reality “a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view”. In other words, it is the technology able to digitally expand our physical world.
Although it is often confused with VR, also an immersive technology, AR does not require the use of any headset in order to work. These headsets have sensors that transmit signals for our brain to change our perception of reality. AR instead layers digital items onto elements from the real world.
The growth of AR
As you probably know, AR is not new. It’s been around for quite some time now, just not as a common thing, fully integrated in our lives. AR has not been ready for the consumer market until a few years ago (think about games like Pokemon Go, for instance). And since then, it has not stopped growing. In fact, according to Statista, the AR industry will be valued $18 billion in 2023.
Now AR is becoming a very important asset in almost every single product-driven industry. Why?
What AR can do for your online store
AR can basically do three things for your business:
- Increase engagement
Apart from the Wow! – factor there is something that AR can deliver like no other technology or strategy: a great customer experience. AR makes it possible for users to see products in detail, to try on clothes, glasses and accessories and, in general, to have an awesome in-shop experience.
AR is an awesome trick to keep users engaged. Whether they buy something or not, they will spend more time on your website, increasing the chances to ultimately complete the purchase, even if that happens a few days later.
- Attract new customers
Because AR is just impressive, AR – based campaigns are an awesome marketing asset that you should definitely keep in mind. Surprising, easy to remember, innovative campaigns will help you attract more customers to your website.
- Improve your conversion rate
Because users can have a better idea of the product, its details and how it fits them, they are more inclined to buy from shops that use AR. Users have more information and therefore they feel more secure.
All in all, more users, higher engagement and a much easier decision-making process are a powerful combination that will boost your sales.
How does the magic happen
Here are our favorite ways to use AR and the ones that have proven to be more successful so far.
- Virtual mirrors and try-on solutions
Virtual try-on solves one of the most common issues that users experience when they buy products online. It helps customers make sure to buy exactly what they want. Who has never bought the wrong size or color? Well, try-on solutions are meant to solve this. Also, if you really want to know how products look on you, why not use a virtual mirror?
- Social media filters
Very similar to a virtual mirror, only in a much more engaging environment: social networks. If you really want to capture everyone’s attention, why don’t you leverage social filters? It takes the try-on experience to another level, allowing users to tag other people on their posts and therefore, increasing reach, awareness and engagement.
- Preview placements
Have you ever bought furniture online? Well, that’s a whole other level of imagination that requires a whole set of abstract spatial skills. At least it used to be like that before virtual preview placements became a reality. This feature allows users to preview the product they wish to buy in the environment where they would like to place it. Handy, right?
However, there are many other things that one can do with AR. Interactive user manuals, for instance, are one of them. It is becoming more and more common every day for online stores to provide on-page contextual support in the form of interactive user manuals that respond to user actions when using a website. Those manuals usually allow users to explore the elements of the product and to ask questions in order to receive a reply in real-time.
All in all, AR is not just a great resource to increase engagement, awareness, conversions and improve UX. It is also the best way to market and showcase your products, bringing them closer to users by integrating them in familiar or aspirational virtual environments.