Copywriting: All You Need To Know To Write Like A Pro

Sep 6, 2021 | Articles

Roberta Cilento

Roberta Cilento

Contributor

As the world demands more original content it becomes increasingly difficult for some copywriters to overcome the blank page syndrome. Writing brilliant, effective, entertaining and interesting content everyday is a tough job. And it does not only depend on training your skills, although it helps.

Storytelling plays an important role in any marketing strategy, therefore good copywriting is a must. However, describing a product or a service while evoking emotions is not always easy. 

So, how can you find the right words at the right moment? In this article you will find some tips to write the perfect article, post or email newsletter. But first, let’s take a look at the definition of copywriting.

Copywriting is the skill of writing sales promotions and other marketing materials for products, services, fundraising campaigns, and more. The point of it is to persuade people to take action, whether it’s buying something, entering an email address, donating money, or clicking a button.

Source: thebalancesmb.com

10 copywriting tips

  • Do some research

As Gary Bencivenga said: The best copywriters are the most tenacious researchers. So, read and research as much as possible about the topic you want to talk about. The more you read, the more you learn.

  • Establish an objective

What is the purpose of your article? Establishing an objective will help you select the relevant information and find the right tone of voice.

  • Do 10 minutes of freewriting

Inspiration doesn’t fall from the sky. Open your notebook or your Word doc. and start writing everything that comes to your mind. Just like this, without limits or restrictions. If you lack some inspiration, try playing relaxing music meanwhile! 

  • Tell a story

Time to tell a story. Make it simple. Focus on the main idea you want to share, on the structure and the words. Once you’ve got it, read it again. What would you change? Remember: Writing is always about rewriting.

  • Appeal to your audience’s emotions

Writing a story powerful enough to connect with your audience is about choosing the right words. Those that make us feel something. Those that highlight the value of the story as such. So, your story has to be simple, but at the same time, able to appeal to your audience’s emotions.

  • Write a great headline

Let your story shine! Start with a great and impacting headline! It’s the first sentence that your readers will see, so you have some seconds to attract their attention. Do it!

  • Make your message concise

Try to keep your language simple and easy to understand. The use of technical terms can be interesting if you are writing a scientific article, but if your goal is to engage a broader audience, try to avoid that. Readers can get frustrated because they don’t understand the meaning of the sentences. The secret is to explain complicated concepts using simple words.

  • Include a call to action

What is the purpose of your article? People should subscribe to your newsletter? Or should they buy something? What is the purpose of your article? People should subscribe to your newsletter? Or should they buy something? Don’t forget to add an effective call to action.

  • Focus on benefits

Explain in detail the pros of your products or services. Don’t forget about your main goal. Writing the perfect story is great, but useless if you lose your focus.

  • Read your text aloud

When your text is complete, read it aloud. Are your ideas clear? Well-organized? Are you saying what you want to say? Is it easy to understand? And well-written? 

Why is good copywriting important for your business?

Copywriting is key to succeed at any branding strategy, but if you still don’t see why, here are five good reasons:

1. Copywriting helps you build your brand’s image.

2. And differentiate your business from competitors.

3. Good copywriting helps you rank higher on Google.

4. Also, good copywriting evokes emotions.

5. While highlighting your’s brand’s personality.

How to check Spelling and Grammar

According to RealBusiness, 74% of web readers pay attention to the quality of spelling and grammar. 

We know… so many articles and documents to write and so little time to proofread.

Luckily, the Internet is full of amazing and useful tools (paid and free) that will allow you to check the grammar of your articles and copy.

We’ve selected for you these 5 amazing (and super useful) ones:

It’s an online grammar checker and style editor for writers.

This is one of the most popular grammar checkers and an online editing tool.

It checks your writing for errors and provides context-appropriate best grammar, punctuation and style suggestions.

It’s a grammar checker and proofreading software that corrects spelling mistakes, punctuation, and style mistakes.

This is a grammar and spell checker system that helps users write faster and better, thanks to its grammar checking, punctuation, and spelling tools.

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With our quote we want to remember that #KPIs are important, but you don’t have to be obsessed with them 😌 Your posts cannot go viral immediately and you cannot double your results in one week. Keep calm and work step by step on your strategy. Your efforts will be rewarded 💪

Last week we talked about Social Media Advertising. Today we want to introduce you to another interesting topic: #socialmedia #KPIs 📈

Do you know what are the main KPIs for reach? And the ones for conversions and engagement? 📲

More in our latest blog article! 📰🔻

There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts
and posts 📲
📣 Do you wanna know more? Check out our new article: https://blog.bucksense.com/articles/a-quick-guide-to-social-media-kpis/

#socialmedia #kpi #socialmediaads #reach

Happy new week everyone! 👋☀️
Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝
If you wanna learn more, just follow us! 👩‍💻

#socialmedia #kpi #socialmediaads #socialmediaadvertising

Have you noticed it? When interested in something, people search for that product on #Instagram 📱 That's why Instagram -and in general #socialmedia- is a really powerful asset for brands 🛍️

If you haven’t done it yet, take a look at our latest article! Happy Friday 🎉

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There are different KPIs categories for Social Media 👨🏽‍💻 For instance, reach refers to those users who come across your social media accounts and posts 📲📣 Do you wanna know more? Check out our new article: ow.ly/nn0Q50GcOQE ✍️#socialmedia #socialmediatips #marketing#digitalmarketing #KPI #keyperformanceindicator#socialmediaads #socialmediaadvertising #Reach ... See MoreSee Less
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2 days ago

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Happy new week everyone! 👋☀️Are you ready to explore different kinds of social media KPIs? Wait... don't you know what KPI means? Then take a look at our post 🔝If you wanna learn more, just follow us! 👩‍💻#socialmedia #KPI #keyperformanceindicator #socialmediaads #socialmediaadvertising ... See MoreSee Less
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6 days ago

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Have you noticed it? When interested in something, people search for that product on #Instagram 🔍📱 That's why Instagram -and in general social media- is a really powerful asset for brands 🛍️💪If you haven’t done it yet, take a look at our latest article before the weekend is here: ow.ly/4SlX50GaWaM - Happy Friday! 🎉#socialmedia #socialmediaadvertising #contentmarketing #brandtips #content #socialmediatips ... See MoreSee Less
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